Launch of Bet Direct on ITVi

Sportech PLC
10 June 2004

                          Sportech Announces Launch of
                          Interactive Betting on ITVi

Sportech PLC ('Sportech' or 'the Company'), owner of Littlewoods Gaming, the
UK's leading home gaming company, announces the launch of Littlewoods Bet Direct
on ITV's interactive platform, ITVi, ahead of Euro 2004.

Littlewoods Bet Direct is the only fixed-odds betting service available within
ITV's interactive menu. Operating 24 hours a day, 7 days a week, the service
offers ITV viewers an extensive range of betting markets including football,
horseracing and many other sports.

Euro 2004 provides an ideal customer recruitment opportunity for Littlewoods Bet
Direct on ITVi. By pressing the red or text button on the remote control, ITV
programming remains within a quarter screen, enabling viewers to access all the
latest tournament information and to place a bet. Bets can be placed for
example, on a number of match outcomes, from selecting the winning team to who
the first goal scorer will be, and how many corners the referee will award. To
further enhance viewer entertainment, the service also includes in-running
betting, allowing bets to be placed as play unfolds.

The service will be supported by a national press campaign, commencing on 12
June 2004. ITVi is currently available to 7.3m digital households and is
available via the red and text buttons on the remote control.

George Rushton, Managing Director, Sportech PLC, commented: 'We are very pleased
to announce the launch of interactive betting on ITVi. Euro 2004 provides an
ideal opportunity to introduce ITV viewers to our interactive betting service,
and this launch highlights that Sportech is now delivering a leading interactive
betting experience into the home. We look forward to unveiling further gaming
opportunities in the near future.'

Jane Marshall, Controller of Interactive at ITVi, commented: 'ITV is very
excited about the launch of our 24/7 betting service with Littlewoods Gaming,
and the kick-off of Euro 2004 couldn't be a better time to bring this service to
our viewers. And this is just the start - we look forward to offering a
comprehensive range of entertainment and betting services across a wide range of
shows on ITV over the coming months and years.'

Enquiries

Sportech plc
Suzanne Judge, Head of Corporate Communication  0151 288 3059

Bell Pottinger Corporate & Financial
David Rydell / Charles Reynolds                 020 7861 3232

Notes to Editors

Sportech PLC provides a variety of betting and gaming opportunities to over 1.7m
customers through Littlewoods Gaming, the UK's leading home gaming company.
Sportech is developing Littlewoods Gaming through the utilisation of new
channels of distribution to bring more games to more players in the home,
capitalising on the strengths of the well-known and trusted Littlewoods brand.

The Littlewoods Gaming portfolio of products includes: football pools and
football games, sports betting, charity lotteries, on-line casino and poker and
entertainment games. Products are available on interactive television, on-line,
via telephone, post, retail outlets and a UK network of collectors who visit
customers in their homes.

Sportech PLC is listed on the London Stock Exchange. For more information, visit
www.sportechplc.com.



                      This information is provided by RNS
            The company news service from the London Stock Exchange