Launch of Sports Magazine

Sportech PLC
6 August 2001

06 August 2001



                 Sportech to Launch Sports Magazine aimed at

                         Betting and Gaming Customers



      + New magazine concept to promote Littlewoods Leisure's games, betting
        opportunities and football Pools
      + Magazine to feature interviews with major sports stars
      + First of its kind in the betting and gaming industry

Sportech plc ('Sportech' or 'the Company'), owners of betting and gaming
company Littlewoods Leisure, today announces that it is to launch an
innovative, high-quality sports magazine that will incorporate gaming
opportunities based around Littlewoods Leisure's extensive product range.

To be launched in September, the ground-breaking glossy will cover big name
interviews and in-depth features on all the mass-appeal sports from Champions
League Football to Formula One.

Uniquely, it will offer a whole range of gaming and betting opportunities tied
into its coverage. Sports fans will be able to read the definitive features on
forthcoming major sports events, and then test their judgement by
participating in the linked gaming opportunities.

The monthly magazine will be sent initially to 100,000 Littlewoods customers
who currently participate in gaming through the Football Pools and Bet Direct,
with plans for wider commercial distribution in due course.

Colin McGill, Managing Director, Sportech said:

'For two generations, Littlewoods Leisure has been synonymous with sports
gaming, especially football. Since the early days of the traditional collector
network, we have been the brand that people trust and welcome into their
homes. Today's announcement sees us build on our trusted reputation in the
gaming market whilst beginning the process of modernising and reinforcing the
Littlewoods brand name.

'All our research shows us that there are a lot of people out there who are
interested in sport and who love to test their knowledge of sports statistics
and their judgement of the outcome of sporting events. This high quality
magazine will offer existing Littlewoods customers new ways to win prizes on
their favourite games, raise awareness of other Littlewoods products and
attract a whole new customer base.'

The magazine, designed in a portable pocket-sized format, has been developed
for Littlewoods by MHP Associates, the Glasgow-based new media-publishing
house. MHP's publications include the acclaimed UP Magazine title for
entrepreneurs.

Publisher Roland Main said:

'Littlewoods is embarking on an ambitious brand renewal strategy and we are
delighted to be working with them to produce what will be the UK's largest
stand-alone sports title.'



Enquiries

Sportech PLC                             0151 525 3677

Colin McGill, Managing Director

Bell Pottinger Financial                 020 7353 9203

Rebecca Fox / Oliver Jones



Notes to Editors


  * Sportech plc (formerly Rodime plc) is the holding company for
    Littlewoods Leisure, the UK betting and gaming company, acquired in a
    reverse take-over completed in September 2000.

  * Sportech is developing the Littlewoods gaming and leisure business,
    utilising new channels of distribution to bring more games to more
    players, capitalising on the strength of the Littlewoods brand, namely its
    association with the values of trust and integrity. The Company has a
    regular playing customer base covering 1.6 million households.

  * Littlewoods Leisure's multi-product offering across Pools, online and
    telephone sports betting and soft gaming (lotteries, scratchcards) is
    complemented by its multi-channel distribution network including mail,
    telephone, the Internet, 15,000 retail stores and 13,000 door-to-door
    collectors.

  * Bet Direct, the telephone and on line betting arm of Littlewoods
    Leisure, has been one of the fastest growing sports betting services in
    the UK. Bet Direct offers a full range of fixed odds betting and prides
    itself on delivering innovative betting incentives for its customers
    through daily 'Best Bets'. Bet calls are free and there is a free £5 bet
    for all new customers.

  * For more information on Sportech, please visit our website at
    www.sportech-plc.co.uk