Orbis Partnership

Sportech PLC 29 March 2007 Sportech PLC E-gaming Technology Supply Partnership signed with Orbis Sportech PLC ('Sportech' or the 'Company') is pleased to announce that it has signed an e-gaming technology supply partnership with Orbis, the world's leading provider of interactive gaming and betting solutions. Under the terms of the agreement Orbis will provide comprehensive back office management and marketing tools as well as deliver a variety of casino style and fixed odds games content. The games will be launched on Sportech's new gaming portal later this year, and will be delivered from Orbis' OpenBet Fixed Odds Games and OpenBet Casino modules. The OpenBet system enables players to benefit from a significant number of graphically rich games whilst providing a singular log in and wallet process for ease of use and seamless game play. The 'One Account, One Wallet' solution will provide the Company with much better clarity on all its customer data held in one central database, facilitating data-mining and segmentation for improved marketing services. Via the OpenBet Marketing module Sportech will be able to operate and manage a new affiliate programme, create and monitor marketing campaigns and deliver player promotions, gaining the ability to cross-market seamlessly between different platforms and products, thus reducing player churn and gaining higher customer retention. Commenting on the partnership, Ian Penrose, Chief Executive of Sportech, said: 'Following a strategic review the Company is committed to reinvigorating the football pools and games business by providing an enhanced customer experience, new and advanced channels of distribution and ultimately extending its offering to new audiences. The partnership with Orbis will allow us to give our customers new, dynamic and exciting e-gaming products, as well as enable us to improve our product marketing to existing and new audiences, providing a solid platform for growth.' For further enquiries please contact: Sportech PLC Ian Penrose, Chief Executive 0151 288 3561 Bell Pottinger Corporate & Financial David Rydell/Emma Kent 020 7861 3232 This information is provided by RNS The company news service from the London Stock Exchange

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Sportech (SPO)
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