Sportech PLC
29 March 2007
Sportech PLC
E-gaming Technology Supply Partnership signed with Orbis
Sportech PLC ('Sportech' or the 'Company') is pleased to announce that it has
signed an e-gaming technology supply partnership with Orbis, the world's leading
provider of interactive gaming and betting solutions. Under the terms of the
agreement Orbis will provide comprehensive back office management and marketing
tools as well as deliver a variety of casino style and fixed odds games content.
The games will be launched on Sportech's new gaming portal later this year, and
will be delivered from Orbis' OpenBet Fixed Odds Games and OpenBet Casino
modules. The OpenBet system enables players to benefit from a significant number
of graphically rich games whilst providing a singular log in and wallet process
for ease of use and seamless game play.
The 'One Account, One Wallet' solution will provide the Company with much better
clarity on all its customer data held in one central database, facilitating
data-mining and segmentation for improved marketing services. Via the OpenBet
Marketing module Sportech will be able to operate and manage a new affiliate
programme, create and monitor marketing campaigns and deliver player promotions,
gaining the ability to cross-market seamlessly between different platforms and
products, thus reducing player churn and gaining higher customer retention.
Commenting on the partnership, Ian Penrose, Chief Executive of Sportech, said:
'Following a strategic review the Company is committed to reinvigorating the
football pools and games business by providing an enhanced customer experience,
new and advanced channels of distribution and ultimately extending its offering
to new audiences. The partnership with Orbis will allow us to give our customers
new, dynamic and exciting e-gaming products, as well as enable us to improve our
product marketing to existing and new audiences, providing a solid platform for
growth.'
For further enquiries please contact:
Sportech PLC
Ian Penrose, Chief Executive 0151 288 3561
Bell Pottinger Corporate & Financial
David Rydell/Emma Kent 020 7861 3232
This information is provided by RNS
The company news service from the London Stock Exchange
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