Product Launch

Sportech PLC
25 April 2005



                          Sportech announces launch of
                       Bet Direct Casino & Poker website

Sportech PLC ('Sportech'), owner of Littlewoods Gaming, announces the launch of
www.betdirectcasino.com and www.betdirectpoker.com. The Bet Direct branded
online casino and poker will further enhance Sportech's existing interactive
betting product portfolio, which already includes the successful
Littlewoodscasino.com and Littlewoodspoker.com sites.

A suite of over 30 games will be immediately marketed to the 300,000+ registered
Bet Direct player base. The new product portfolio includes an instant casino,
catering for betting customers looking for gaming entertainment between sports
events. Bet Direct Poker players will benefit from joining the IPN network of
Boss Poker rooms, giving an instant liquidity to the poker room from one of the
world's top 10 leading poker networks.

Bet Direct players now have access to a wide-ranging product offer on internet,
television and, since late March, mobile, via a single electronic wallet.

Sportech engaged Boss Media, the renowned international online casino developer,
to develop Bet Direct's casino and poker website. Boss Media has significant
experience in the sector and specialises in providing tailor-made solutions
based on innovative casino and poker applications. The casino and poker sites
will operate from the Netherlands Antilles which is the existing location of the
Littlewoods branded sites.

Roger Withers, Acting Managing Director of Sportech PLC, said:

'We have already established a strong presence in the burgeoning online casino
and poker market place. Sportech's Littlewoods Gaming casino and poker websites
are growing strongly and, given the wide cross-marketing opportunities
available, we are confident that the new Bet Direct products will enjoy the same
success.

This is a very exciting time for Sportech as we continue to develop our
interactive product and distribution portfolio focusing on profit generation.'

Robert Skogh, Sales Director at Boss Media, said:

'We are very pleased to be working with Sportech to provide Bet Direct with a
casino and poker solution. Given our experience from customised integrated
gaming solutions, and Sportech's extensive experience from gaming operations, we
see great potential in this cooperation.'


                                    - ends -


Enquiries

Sportech PLC
Roger Withers, Acting Managing Director
Gary Speakman, Finance Director                                0151 288 3117

Bell Pottinger Corporate & Financial
David Rydell / Charlotte Kirkham                               020 7861 3232


Notes to Editors

Sportech PLC

Sportech PLC provides a variety of betting and gaming opportunities to over 1.7m
customers through Littlewoods Gaming, the UK's leading home gaming company.
Sportech is developing Littlewoods Gaming through the utilisation of new
channels of distribution to bring more games to more players in the home,
capitalising on the strengths of the well-known and trusted Littlewoods brand.

The Littlewoods Gaming portfolio of products includes: football pools and
football games, sports betting, charity lotteries, on-line casino and poker and
entertainment games. Products are available on interactive television, on-line,
via telephone, post, retail outlets and a UK network of collectors who visit
customers in their homes.

Sportech PLC is listed on the London Stock Exchange. For more information, visit
www.sportechplc.com.



                      This information is provided by RNS
            The company news service from the London Stock Exchange