Sportech PLC
14 February 2002
Sportech to be attheraces
Sportech plc ('Sportech'), owners of Littlewoods Bet Direct, have signed an
agreement with attheraces plc, to be one of three bookmakers supplying fixed
odds betting through attheraces' channels. Attheraces is the consortium awarded
the media and on-line gaming rights for the majority of UK horseracing through
its internet and interactive digital television channels.
Littlewoods Bet Direct currently provides a telephone and on-line betting
service to over 230,000 customers. The agreement enables Littlewoods Bet Direct
to reach a wider customer base who will be able to access the latest racing
coverage and place fixed odd bets with Littlewoods Bet Direct, via the
attheraces web site and from May 2002, via the attheraces interactive television
channel.
Colin McGill, Managing Director, Sportech said:
'Securing a place as a fixed odds provider to the attheraces' channels is an
extremely exciting prospect for Sportech and further establishes Littlewoods Bet
Direct as one of the UK's leading direct sports betting services. These
platforms will provide us with an additional revenue stream and help us deliver
our strategy of distributing Littlewoods' gaming and betting products into the
home, across the widest possible range of channels.'
-end-
Enquiries
Sportech 0151 288 3059
Suzanne Judge, Head of Corporate Communication
Bell Pottinger Financial 020 7861 3232
Jonathon Brill
Notes to Editors:
Sportech PLC:
* Sportech plc is the holding company for Littlewoods Leisure, the UK gaming
company, acquired in a reverse take-over completed in September 2000.
Sportech is developing the Littlewoods gaming and leisure business,
utilising new channels of distribution to bring more games to more players
in the home, capitalising on the strength of the Littlewoods brand, namely
its association with the values of trust and integrity.
* Littlewoods Leisure is one of UK's oldest established gaming companies,
providing football pools, sports betting and lotteries. Founded in 1923 as
Littlewoods Pools, the company has a regular playing customer base covering
1.6 million households.
* Littlewoods Leisure have had a long establish relationship with football
in the UK, not only through their organisation of the largest and longest
running football pools competition but also through being the first
sponsorship of the FA Cup between 1994 and 1999. Through its links to
football, including ongoing contributions to the Football Foundation,
Littlewoods Pools alone has given back over £400 million to the UK's
national game.
* Littlewoods Leisure's multi-product offering across Pools, online and
telephone sports betting and soft gaming (lotteries, scratchcards) is
complemented by its multi-channel distribution network including mail,
telephone, the Internet, 15,000 retail stores and 13,000 door-to-door
collectors.
* Bet Direct, the telephone and on line betting arm of Littlewoods Leisure,
has been one of the fastest growing sports betting services in the UK and
now has over 200,000 registered account holders. Bet Direct offers a full
range of fixed odds betting and prides itself on delivering innovative
betting incentives for its customers through daily 'Best Bets'. Bet calls
are free and there is a free £5 bet for all new customers.
* PrizeBuster is the UK first internet and interactive TV lottery, it is
available through Littlewoods' website bet247 and through Telewest's digital
network. The game involves customer matching either 3 or 4 numbers between 1
and 49, based on the National Lottery Draw, the average prize money for 3
numbers is £800 rising to £7,000 for 4 numbers.
* For more information on Sportech, please visit our website at
www.sportech-plc.co.uk
This information is provided by RNS
The company news service from the London Stock Exchange
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