Update re ITVi

Sportech PLC
25 October 2004


                                        
          Sportech Confirms Commencement of ITVi Promotional Campaign
                                        
Sportech PLC, owner of Littlewoods Gaming, the UK's leading home gaming company,
is pleased to confirm that ITV has launched a national advertising campaign to
promote its interactive service, ITVi Anytime.

The campaign, which features on all ITV channels, has been designed to encourage
viewers to press the red button at any time to access the interactive services
on ITVi. The recently expanded ITVi service now offers a variety of content,
including Littlewoods Bet Direct and Littlewoods Game On instant win and quiz
based games, with special bets and games themed around popular programmes, such
as 'X Factor' and 'This Morning'.

Littlewoods Gaming, which also offers interactive betting on Sky Active and the
Attheraces channel, will continue to extend the portfolio of betting and gaming
opportunities available on the ITVi service.

George Rushton, Managing Director, Sportech PLC commented:

'We are very pleased that ITVi has placed its full backing behind the
promotional launch of its Interactive offering. This represents a real
commitment to the service and the development of interactive-led entertainment
television services. We will continue to develop and enhance the Littlewoods
Gaming interactive offering on ITVi.'


Enquiries

Sportech plc
Suzanne Judge, Head of Corporate Communication   0151 288 3059

Bell Pottinger Corporate & Financial 
David Rydell / Charlotte Kirkham                 020 7861 3232   



Notes to Editors

Sportech PLC provides a variety of betting and gaming opportunities to over 1.7m
customers through Littlewoods Gaming, the UK's leading home gaming company.
Sportech is developing Littlewoods Gaming through the utilisation of new
channels of distribution to bring more games to more players in the home,
capitalising on the strengths of the well-known and trusted Littlewoods brand.

The Littlewoods Gaming portfolio of products includes: football pools and
football games, sports betting, charity lotteries, on-line casino and poker and
entertainment games. Products are available on interactive television, on-line,
via telephone, post, retail outlets and a UK network of collectors who visit
customers in their homes.

Sportech PLC is listed on the London Stock Exchange. For more information, visit
www.sportechplc.com.



                      This information is provided by RNS
            The company news service from the London Stock Exchange