Launch of Stagecoach Shop.

Stagecoach Theatre Arts PLC 
07 November 2007



                      Stagecoach Theatre Arts plc (STA/L)
                         ('Stagecoach' or 'the Group')

Stagecoach Theatre Arts plc operates the UK's largest franchise network of
part-time performing arts schools for children aged between 4 and 16.

                          LAUNCH OF 'STAGECOACH SHOP'


  'Stagecoach launches www.stagecoachshop.co.uk, a new on-line shop offering
  children's toys, clothing and literature and other merchandise to Stagecoach
                       students and the general public.'


Stagecoach Theatre Arts plc, the AIM-listed company which is the UK's largest 
franchise operator of a network of part-time performing arts schools for 
children aged between 4 and 16, announces the launch of Stagecoach Shop 
(www.stagecoachshop.co.uk), a new web-based retail platform offering children's 
toys, clothing and literature/plays and other merchandise to Stagecoach's 40,000
students and to the general public.

Stagecoach Shop now offers four new product ranges, namely dolls/puppets,
clothes, make-up and books/plays to its captive audience of students and their
parents, as well as the general public, as the Company looks to develop new
revenue streams from merchandising.

The Company has seen an increasing trend for potential students to make on-line
applications to join Stagecoach schools and a marked increase in the number of 
hits on the main Stagecoach website (which is linked to the Stagecoach Shop), 
which currently sees volumes of over 5,000 hits per week.

Stagecoach Shop is a joint venture with a current supplier of merchandise to the
Stagecoach students and provides a complementary service to the stage schools at
a minimum level of capital investment. This model has been successfully
developed by other franchisors in the US, in particular.

David Sprigg, Joint Managing Director, commented:

'I am very pleased to see Stagecoach launching its own on-line shop and I look
forward to its future successful growth and development. As our student body and
more importantly, their parents, increasingly shop on line, this new retail
offering is a natural extension to our business and I believe it offers an
exciting potential new revenue stream.'


For further information visit www.stagecoach.co.uk or enquiries to:

Stagecoach Theatre Arts:                                    Tel: [phone]
Richard Dawson, Finance Director and Investor Relations

Smith & Williamson Corporate Finance Limited:               Tel: [phone]
Robert Kidson
Siobhan Sergeant

Public Relations, Adventis Financial PR                     Tel: [phone]
Tarquin Edwards                                                  07879 458 364




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