Director Shareholding

SMG PLC
26 September 2001

                                 SCHEDULE 11


         NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS



1.   Name of company                 2.     Name of director

     SMG plc                                Don Cruickshank

    3.     Please state whether notification          4.     Name of the
    indicates that it is in respect of holding of     registered holder(s) and,
    the shareholder named in 2 above or in            if more than one holder,
    respect of a non-beneficial interest or in        the number of shares held
    the case of an individual holder if it is a       by each of them (if
    holding of that person's spouse or children       notified)
    under the age of 18 or in respect of an
    non-beneficial interest



         As at 2 above                                Donald Gordon             
                                                      Cruickshank


    5.     Please state whether            6.     Please state the nature of
    notification relates to a person       the transaction. For PEP
    (s) connected with the director        transactions please indicate whether
    named in 2 above and identify the      general/single co PEP and if
    connected person(s)                    discretionary/non discretionary



     N/A                                    Purchase


    7.     Number of        8.             9.     Number of        10.
    shares/amount of        Percentage     shares/amount of        Percentage
    stock acquired          of             stock disposed          of issued
                            issued                                 class
                            class


    27,500                  0.009%


    11.     Class      12.     Price     13.     Date of      14.     Date
    of security        per share         transaction          company informed


    Ordinary           £1.08             25                   25 September
    Shares                               September 2001       2001
    of 2.5p


    15. Total holding              16. Total percentage holding of issued
    following this notification     class following this notification



    59,659                          0.019%


    17. Any additional            18.  Name of contact and telephone number
    information                   for queries



                                  Callum Spreng (Tel: [phone])

19. Name and signature of authorised company official responsible for making
    this notification

     Sara Clarke

     Company Secretary