SMG PLC
13 November 2001
Landmark contract win for SMG's Pearl & Dean
SMG plc ('SMG') announces today (13 November) that its subsidiary, Pearl &
Dean Cinemas Ltd ('Pearl & Dean'), has been awarded a four year contract to
sell advertising across the UK and Ireland cinema network of UGC Cinemas Ltd
('UGC'), the European cinema owner.
The contract will take effect from 7 January 2002 and covers UGC's 43 cinemas
in the UK and Ireland, whose screens total 405. This will increase to 1,406
the number of screens handled by Pearl & Dean, whose existing clients include:
Warner Village, Showcase Cinemas, Apollo and SBC International. Pearl & Dean
will now account for 43% of the UK cinema advertising market.
Commenting, Christine Costello, Chief Executive of SMG's Out of Home Division,
said:
'This agreement underpins Pearl & Dean's strong position in the cinema sector,
which in the face of the current downturn is forecast to grow by around 40% in
2001. UGC is a significant player in UK cinema, and now with almost half of
the cinema market, we can focus on increasing the profile of cinema
advertising overall in the UK to the benefit of all our customers.'
Andrew Flanagan, SMG's Chief Executive, said:
'This is a significant step forward in our strategy of expanding SMG's
presence in the fastest growing sectors of media across the UK. Cinema's a
unique medium that has proved remarkably buoyant throughout the advertising
downturn, putting advertisers in front of valuable and attentive audiences.'
Margaret Taylor, Managing Director of UGC Cinemas, UK and Ireland said:
'UGC has over 30 years' experience in the cinema industry. UGC is committed to
building cinema audiences by broadening film range and increasing
accessibility and at the same time delivering the best possible cinematic
experience. Pearl & Dean's heritage is in cinema advertising. We see this
partnership as a great opportunity to combine the expertise of both companies
to drive the quality and volume of cinema advertising.'
13 November 2001
Further enquiries:
Callum Spreng, Corporate Affairs Director - SMG plc
Tel: 0141 300 3640
Lucy Hackett, UGC Cinemas
Tel: 01483 202 050
*A Private Investor is a recipient of the information who meets all of the conditions set out below, the recipient:
Obtains access to the information in a personal capacity;
Is not required to be regulated or supervised by a body concerned with the regulation or supervision of investment or financial services;
Is not currently registered or qualified as a professional securities trader or investment adviser with any national or state exchange, regulatory authority, professional association or recognised professional body;
Does not currently act in any capacity as an investment adviser, whether or not they have at some time been qualified to do so;
Uses the information solely in relation to the management of their personal funds and not as a trader to the public or for the investment of corporate funds;
Does not distribute, republish or otherwise provide any information or derived works to any third party in any manner or use or process information or derived works for any commercial purposes.
Please note, this site uses cookies. Some of the cookies are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but if you do, parts of the site may not work. To find out more about the cookies used on Investegate and how you can manage them, see our Privacy and Cookie Policy
To continue using Investegate, please confirm that you are a private investor as well as agreeing to our Privacy and Cookie Policy & Terms.