Re Contract

SMG PLC 13 November 2001 Landmark contract win for SMG's Pearl & Dean SMG plc ('SMG') announces today (13 November) that its subsidiary, Pearl & Dean Cinemas Ltd ('Pearl & Dean'), has been awarded a four year contract to sell advertising across the UK and Ireland cinema network of UGC Cinemas Ltd ('UGC'), the European cinema owner. The contract will take effect from 7 January 2002 and covers UGC's 43 cinemas in the UK and Ireland, whose screens total 405. This will increase to 1,406 the number of screens handled by Pearl & Dean, whose existing clients include: Warner Village, Showcase Cinemas, Apollo and SBC International. Pearl & Dean will now account for 43% of the UK cinema advertising market. Commenting, Christine Costello, Chief Executive of SMG's Out of Home Division, said: 'This agreement underpins Pearl & Dean's strong position in the cinema sector, which in the face of the current downturn is forecast to grow by around 40% in 2001. UGC is a significant player in UK cinema, and now with almost half of the cinema market, we can focus on increasing the profile of cinema advertising overall in the UK to the benefit of all our customers.' Andrew Flanagan, SMG's Chief Executive, said: 'This is a significant step forward in our strategy of expanding SMG's presence in the fastest growing sectors of media across the UK. Cinema's a unique medium that has proved remarkably buoyant throughout the advertising downturn, putting advertisers in front of valuable and attentive audiences.' Margaret Taylor, Managing Director of UGC Cinemas, UK and Ireland said: 'UGC has over 30 years' experience in the cinema industry. UGC is committed to building cinema audiences by broadening film range and increasing accessibility and at the same time delivering the best possible cinematic experience. Pearl & Dean's heritage is in cinema advertising. We see this partnership as a great opportunity to combine the expertise of both companies to drive the quality and volume of cinema advertising.' 13 November 2001 Further enquiries: Callum Spreng, Corporate Affairs Director - SMG plc Tel: 0141 300 3640 Lucy Hackett, UGC Cinemas Tel: 01483 202 050

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