Record traffic numbers to STV

RNS Number : 7127T

STV Group PLC

09 December 2011

 



Friday 9 December 2011

Record traffic numbers to STV Online and outstanding audience share on STV following hurricane in Scotland

STV reported its strongest online performance and exceptional audience share for news programming as a result of the extreme weather in Scotland, demonstrating its reach and connection with its audience.

Termed 'Hurricane Bawbag' by the Scottish public, news coverage of the storm saw the broadcaster breaking all previous record highs with users flocking to the site and evening news programme to view footage and updates on the disruption caused by the weather.

STV online saw its best ever single day of traffic on Thursday 8 December.

Total unique browsers hit 556k, 111% higher than STV's previous record of 263k during the 2010 Big Freeze.  By way of comparison, the average number of daily unique browsers for November was 151k.

The website saw almost 2 million page impressions, which was 125% ahead of its previous best of 856k in December 2010.  The average number of daily page impressions on the STV website in November was 574k.

Total videos views reached a new one day high of 405k.  The River Clyde camera recorded the most streams with 61k, with the Top 10 videos all weather related.

STV's news programme STV News at Six achieved a record audience, which was almost double the Network share.  The programme achieved an extraordinary average audience of almost 800k viewers (37% audience share). 

Over 184,000 viewers tuned into current affairs programme, Scotland Tonight, which focused on the weather as its top story and discussion point.

STV's weatherman Sean Batty was trending in the UK on Twitter and saw his followers rise by some 4000 as a result of his frequent updates on the weather situation yesterday.

Bobby Hain, Director of Channels at STV, said: 

"STV broke all previous record highs and the performance across all our platforms demonstrates how we are now reaching huge audiences as a digital media business.  Our news and online teams worked around the clock yesterday, braving the weather to bring the most up-to-date and shocking tales, and the unprecedented levels of traffic and impressive viewing shares are testament to this comprehensive and wide-ranging coverage."

For more information, please visit www.stv.tv.

To keep up-to-date with Scotland's weather, follow Sean Batty on Twitter: @SeanBattySTV.

Contact:

Kirstin Stevenson, 0141 300 3670 or 07803 970 106

 

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