Ambitious growth in the beverages sector and pr...

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Symrise has expanded its site in Mexico City by adding new
laboratories for the development and application of flavorings and
culinary concepts. The new head of the Mexican market is Sergio
Hernández, who was recently named Director, Flavor & Nutrition
Division of Symrise Mexico.

Dr. Heinz-Jürgen Bertram, Global President, Flavor & Nutrition
officially opened the new facilities at the Symrise development
center in Mexico City on June 25, 2008. A 500 m² area was dedicated
to additional cutting-edge labs for the development and application
of savory and sweet flavorings and beverage compounds.

This significant expansion of the lab facilities in Mexico City was a
step that greatly enhanced technical application capacities for
working on joint client projects. The newly built "Chef Kitchen" will
now be the site for developing culinary concepts with clients.
Since Symrise is already the market leader in the field of savory
flavorings in Mexico, the focus of these expansion measures is not
only on continuing to develop the company's competence in the savory
sector, it is on also beverages. The size of the development lab for
Sweet & Beverages was doubled, and application technology was given
more room as well. The facility known as the "wet lab" makes it
possible to work with new pilot-plant equipment to create UHT
products and soft drinks under industrial conditions on a laboratory
scale.

The head of the Mexican market is Sergio Hernández, who was appointed
the new Director of the Flavor & Nutrition division in Symrise Mexico
on June 12, 2008. Hernández comes to Symrise from IFF, where he
worked as the director of the flavors business unit for Mexico. Prior
to that he held senior positions at Nestlé-FIS, Givaudan and
Firmenich. Sergio Hernández is taking over the office previously held
by Carsten Teiwes, who led the Flavor & Nutrition division from 2007
to April 2008 and has now returned to company headquarters in
Holzminden.

Hans Holger Gliewe, President, Flavor & Nutrition, Latin America,
says, "Mexico is one of the most important sales markets for
flavorings in Latin America, and Symrise has been established there
for many years as one of the leading flavoring suppliers. By building
new labs, we are solidifying our position on the Mexican market. At
the same time, we are creating a regional network with our other
Latin American sites to create greater proximity to our clients and
to process client projects more efficiently. In the creative culinary
lab of the Chef Kitchen, we will be able to work closely with our
clients, even from the development phase onwards. This will let us
make optimum use of our regional growth opportunities and ideally
integrate the expertise from our international network of chefs into
the Mexican market. Beyond that, we have created a clear growth
objective through our significantly enhanced expertise in beverage
flavorings. Mexico is one of the most important soft-drink markets in
the world, which is why we anticipate growth well above standard
market rates in this sector."

About Symrise

Symrise is a global supplier of fragrances, flavorings and raw
materials and active ingredients for the perfume, cosmetics and food
industry.

Its sales of ¤1.27 billion in 2007 place the company among the top
four in the international flavors and fragrances market.
Headquartered in Holzminden, Germany, Symrise is represented in more
than 30 countries in Europe, Asia, the United States and South
America.

With more than 40 first patent applications per year, Symrise is one
of the most innovative manufacturers on the market. Used by
manufacturers of perfumes, cosmetics and foods, our products are an
inseparable part of daily life. At Symrise we combine an awareness of
consumer trends with cutting-edge technologies, focusing on
innovative fashion and lifestyle products that have additional
practical value for the consumer. Symrise - always inspiring more...

www.symrise.com


Contact:
Katja Derow, red roses communications, phone [phone],
e-mail: [e-mail]


 
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Symrise AG
Mühlenfeldstraße 1 Holzminden Germany

WKN: SYM999; ISIN: 
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