Symrise wraps up its natural flavorings package...

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The new EC Flavorings Regulation poses a challenge to many food
manufacturers. Symrise is bringing one of its core competencies to
bear - natural flavorings - to help its clients meet this challenge:
part of the Symrise "taste for life®" platform, "BE NATURAL(TM)"
includes a line of flavorings customized to clients' needs and
adapted to each product. The concept also, however, encompasses
comprehensive, personal information and consulting services.

"We have a flavor for every labeling need," says a pleased Dr. Anne
Grünhagen, Director Marketing Strategic Business Unit Sweet. "If your
product labels used to include the phrase contains natural
flavorings, you're not going to want to have to change that in the
future." Two objectives are at the forefront of everything Symrise
offers its clients: The first is to offer an extensive portfolio of
natural flavorings that satisfy consumer taste preferences 100% and,
in so doing, win over the public. Secondly, Symrise experts work
directly with food manufacturers, either over the phone or in person,
to provide transparency on issues of quality assurance,
sustainability and the new legislation. These individuals make
recommendations and provide solutions to achieve an optimum,
authentic flavor for the products to be labeled.

Natural flavoring - full flavor
All Be Natural(TM) flavorings can be easily classified and designated
in compliance with the new EC Flavorings Regulation, which will
become binding on January 20, 2011. The product line includes a
variety of fruity and sweet flavor notes, as well as meat and
vegetable flavorings for savory products. Classic berry notes such as
strawberry and raspberry, brown notes such as caramel, and
"superfruits" such as açaí and cranberry are ideal for dairy,
confectionery and bakery products. The Optarom® collection represents
yet another component of the Be Natural(TM) package. A number of
flavorings from this collection can be labeled as fruit powders and
are very often used in products, thereby increasing the fruit content
significantly.

The trend toward natural products
"We're also hoping that our natural flavorings will meet increasing
consumer demand for natural products," emphasizes Dirk Bennwitz,
Senior Vice President Strategic Business Unit SWEET. "The new EC
Flavorings Regulation will make consumers more sensitive to whether a
product is natural." Sustainability, availability of raw materials
and a natural, authentic taste are issues that the food industry will
continue to face in the years to come.


About Symrise
Symrise is a global supplier of fragrances and flavorings while also
manufacturing raw materials and active ingredients for the perfume,
cosmetics and food industries.
Its sales of ¤1.32 billion in 2008 place the company among the top
four in the international flavors and fragrances market.
Headquartered in Holzminden, Germany, Symrise is represented in more
than 35 countries in Europe, Asia, the United States and South
America.
The number of patent applications the company files each year lies
significantly above the industry average, making Symrise one of the
most innovative manufacturers on the market. Used by manufacturers of
perfumes, cosmetics and foods, our products are an inseparable part
of daily life. At Symrise we combine an awareness of consumer trends
with cutting-edge technologies, focusing on innovative fashion and
lifestyle products that have additional practical value for the
consumer. Symrise - always inspiring more.


For further information please contact: Katja Derow, red roses
communications, Tel. ++49 (0) 40-4696770-10, e-mail:
[e-mail]


 
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Symrise AG
Mühlenfeldstraße 1 Holzminden Germany

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