7th Am?rica M?vil subsidiary in IM launch

RNS Number : 7943G

Synchronica PLC

18 May 2011

 



América Móvil's Puerto Rican Subsidiary Launches Synchronica-Based Claro Messenger Service

Royal Tunbridge Wells, United Kingdom; San Juan, Commonwealth of Puerto Rico: May 18, 2011: América Móvil subsidiary Claro Puerto Rico has launched Claro Messenger, a mobile Instant Messaging (IM) service that is powered by Synchronica's device-agnostic IMPS platform.

Claro Messenger is a carrier-owned and branded IM community which allows Claro's customers to exchange instant messages with each other using their mobile phones or the Claro' website. The service acts as a churn inhibitor because users tend to become highly dependent on an IM identity which would be lost should they move to a competing network operator.

Synchronica has deployed Claro Messenger to each América Móvil subsidiary as part of a group-wide framework agreement. The agreement provides Synchronica with a key recurring revenue stream and unrivalled access to one of the largest and most important mobile markets worldwide.

Subscribers can register for the service by visiting the Claro Messenger website at:  http://www.clarotodo.com/Default.aspx?SecId=469 , or by simply navigating to the Claro Msngr icon in the WAP menu of their phones.

Commenting on the launch of Claro Messenger in Puerto Rico, Synchronica CEO Carsten Brinkschulte says: " Claro Puerto Rico has a high proportion of prepaid subscribers in what is one of Latin America's fiercest markets. As a service, Claro Messenger fosters customer loyalty, and we're thrilled to have once again worked closely with América Móvil to host and launch this churn-busting service."

With an extremely competitive mobile sector, Puerto Rico enjoys some of the highest rates of teledensity, mobile penetration and Internet availability in Latin America. As mobile carriers search for ways to encourage customers to diversify their mobile habits beyond SMS and MMS,  Pyramid Research expects that there will be a renewed focus on data-centric products, and that 3G technology will account for 82 percent of Puerto Rico's total mobile subscriptions by 2015.

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com 

For more information, please contact:

Synchronica plc	Carsten Brinkschulte, CEO	[phone]
	Angus Dent, CFO	[phone]
www.synchronica.com	Nicole Meissner, COO	[phone]
Northland Capital Partners
(Nominated Adviser)	Shane Gallwey/Rod Venables	[phone]
(Corporate Broker)	Katie Shelton	[phone]
Walbrook PR Limited		[phone]
(media enquiries)	Paul McManus	[e-mail]
(investor enquiries)	Paul Cornelius	[e-mail]

 

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