Back-up & Restore for mobiles

Synchronica PLC
09 February 2007



Embargoed until 0700. 9 February 2007

Press Release

                                        
                                        
          Synchronica Enables 'Back-up and Restore' for the mass market
                                        
                                        
  Provides mobile operators and Application Service Providers with additional
                      subscription-based revenue streams.

                                        
3GSM Barcelona, Stand 2.1C17, Hall 2.1 - 12 February, 2007 - Synchronica plc, an
international provider of mobile synchronization and device management
solutions, announced today a new back-up and restore solution for mobile
operators and Application Service Providers (ASP) that will allow them to
generate additional revenue streams from consumers. As a part of the device
management suite Mobile Manager 2.5, this new module allows operators and ASPs
to offer consumers a subscription-based mobile back-up and restore service that
will seamlessly enable the return of lost data in the event of the device being
lost or stolen.


Subscribers often value the data residing on their phone - contact details, SMS
messages and calendar entries - higher than the device itself, so a technology
that ensures the return of lost data is becoming increasingly invaluable.

In 2004, the research group Zelos found that 15-20 percent of mobile subscribers
expressed a strong need for a mechanism to back up data with 66 percent ranking
contact data as the top priority - a service that consumers were willing to pay
for up to £3 per month. Synchronica believes that this need has further
increased since 2004, because today's consumers are increasingly reliant on
their mobile devices as the primary repository for vital contact information.

"Mobile operators are always looking for new revenue streams - OTA back-up and
restore service may be the first mobile data application beyond SMS which will
be successful in the mass-market," said Synchronica CEO Carsten Brinkschulte.
"For many consumers, the mobile phone has become their main communication method
and they often use only the phone's address book to store phone numbers. If they
lose their phone, they lose contact with their social network. Think of Mobile
Manager Backup & Restore as an insurance policy for your personal data."

As well as providing a safety net for consumers who lose their phones, a back-up
and restore service also makes upgrading to a new phone easier. Customers can
use the back-up and restore facility to transfer their personal information
over-the-air to their new phone.

One of the first customers using Synchronica's backup and restore solution is
the mobile operator NetCom with 1.4 million subscribers, a wholly-owned
subsidiary of the TeliaSonera Group that has more than 22 million subscribers in
the Nordic and Baltic region.

"We wanted to be able to offer our customers an OTA back-up and restore facility
for their personal data which would mean that a change of phone - either due to
loss or upgrading - would not mean losing all important information," said Arne
Igesund, Manager of Data Services at Netcom. "With the Synchronica solution we
can provide our customers with seamless data migration from one device to
another, quickly and easily. We also liked the fact that Synchronica's software
is based on the SyncML open standard, meaning it works on a wide range of
devices."

Synchronica's Mobile Manager back-up and restore module is based entirely on the
dominant SyncML/OMA DS industry standard supported by the majority of feature
phones and Smartphones from all leading vendors. Unlike other solutions, it does
not require a client to be installed on the device, but instead uses the
built-in SyncML client of the device. As it does not require an additional
client, it works with mass-market feature phones - a clear requirement for a
successful product introduction in the consumer market.

The solution includes built-in connectors to carrier-grade Personal Information
Management (PIM) systems such as Sun Java Enterprise System providing a web
interface for end-users to view and edit their data. Alternatively, it can be
integrated with existing address books and PIM systems using its flexible
plug-in architecture.

About Synchronica plc

Synchronica plc develops and markets synchronization and device management
solutions for mobile operators, device manufacturers and enterprises. Its
product portfolio ranges from data synchronization (DS) to device management
(DM) and firmware update over the air (FOTA). The company has deployed the
world's first live installation of a device management suite in a carrier-grade
environment. Products include the mobile device management suite Mobile Manager
and the push email and synchronization solution Mobile Gateway. Headquartered in
the UK with a development center in Berlin, Synchronica plc is a public company
listed on the London Stock Exchange (SYNC.LN). More information is available at
www.synchronica.com

For more information please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: [phone]
Mobile: [phone]
Fax: [phone]
[e-mail]




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