Current Trading Update

DAT Group PLC
25 July 2005


Embargoed until 0702h
25 July 2005

                                  DAT Group plc

                             ('DAT' or the 'Group')

                                 Trading Update


London, 25 July 2005 - This announcement is the clarification of the Group's
recent trading update which was released on 21 July 2005. It provides further
information regarding DAT's financial position, future trading prospects and
expected financial performance for the full year to 31 December 2005.

The Board expects that the Group's sales for the financial year ending 31
December 2005 will be in a range between £3 million and £4.5 million, compared
to what the Board believes to be current market estimates of approximately £7
million. The Board does not expect DAT to be profitable in 2005. The Board is
confident that the Group's financial resources are sufficient for its present
requirements.


Despite a strong portfolio of leading technology, a robust client base and good
customer references, the Group has so far failed to convert a material
proportion of its sales pipeline into confirmed and invoiced orders. The Board
believes that this limited success is due to the following key factors:


   •The Group's product range is currently too broad, which has resulted in a
    lack of sales focus;


   •The Group has launched services in the market without ensuring that there
    are sufficient reseller channels in place to sell effectively to
    end-consumers; and


   •The Group has put in place inadequate mechanisms for monitoring sales
    cycles and evaluating sales performance.


However, the Directors are confident that Group's growing, blue chip customer
base demonstrates the robustness and resilience of DAT's product offerings which
focus on device management and data synchronization.


The Board has commissioned a major internal review of DAT's product portfolio
and sales operations which is already underway. The Board believes that, as a
result of the review, the Group may elect to reduce the range of products
currently being offered to customers in order to enable DAT's sales and
marketing teams to focus on those products which the Group believes have the
greatest potential. In addition, the Group will also re-examine its existing
product development processes.


Going forward, the services, technologies and products of Synchronica Software,
acquired in April 2005, will significantly strengthen the Group's product
offering. Together, DAT and Synchronica offer a complete solution for device
management and data synchronization with a valuable IP portfolio in place
resulting from many man-years of development. The technologies allow DAT to
provide both device management solutions and synchronization products in
response to the growing demand for personal information management (PIM) and
e-mail synchronization and advanced mobile device management as the market share
of smartphones and SyncML-enabled phones continues to rise.

The Group expects to announce its interim results for the period ending 30 June
2005 towards the end of September, when it will provide a further update as to
the progress of the operational review and the selection of a new chief
executive officer.


Enquiries:

Nicole Meissner, CMO            Simon Hudson / Christian Taylor-Wilkinson
DAT Group PLC                   Tavistock Communications
Office: [phone]       Tel: [phone]
Mobile: [phone]


About DAT Group plc

DAT Group plc focuses on management solutions for mobile operators, device
manufacturers, retailers and corporations. The company offers a varied product
portfolio ranging from data synchronization (DS) to device management (DM),
firmware updates over-the-air (FOTA) and mobile device management (Enterprise
Assistant). DAT has unique expertise in smart devices across all platforms based
on its market-leading over-the-air (OTA) delivery platform. Based in the UK, the
company also has offices in Germany and the U.S. DAT is a public company listed
on the London Stock Exchange. More information about DAT is available at
www.datgroup.com


About Synchronica

Synchronica focuses on SyncML synchronization and device management solutions
for mobile operators, device manufacturers, and corporations. The company offers
a complete SyncML product portfolio ranging from data synchronization (DS) to
device management (DM) and firmware update over-the-air (FOTA). Synchronica has
a strong track record in the SyncML space, including the launch of the world's
first SyncML DM FOTA server with a leading European device manufacturer. The
Synchronica SyncML Gateway provides over-the-air synchronization of
SyncML-enabled mobile phones with corporate Microsoft Exchange servers. More
information is available at www.synchronica.com


                      This information is provided by RNS
            The company news service from the London Stock Exchange