Mobile Gateway deal for Argen

RNS Number : 0333Q

Synchronica PLC

28 July 2010

 



Synchronica plc

('Synchronica' or 'the Company')

Telecom Personal Launches Personal E-M@il based on Synchronica Mobile Gateway

Highlights:

·     Argentinean carrier Telecom Personal launch their mass-market mobile email and synchronization service

·     Retails at ARS9 (US$ 2.3) per month.

·     Service supported by major commercial advertising campaigns in leading Argentinean and regional media

Telecom Personal, the mobile subsidiary of Telecom Argentina, has launched Personal E-M@il, a mass market push email service based on Synchronica's award-winning Mobile Gateway middleware. The service allows Argentinean consumer, prosumer and business subscribers to enjoy push email and synchronization services without needing to upgrade or replace their existing mobile handsets.

With 15 million subscribers, Telecom Personal is one of the leading mobile carriers operating in an extremely competitive market. Telecom Personal is investing heavily in data-focused Value Added Services, and is increasing their transmission and bandwidth infrastructure to support this. Synchronica's Mobile Gateway provides Telecom Personal with an addictive value-added messaging service that should increase overall subscriber revenues and improve customer loyalty. Prospective customers can sign up by sending the word 'MAIL' as an SMS to 7373, or via the dedicated Personal E-M@il portal- http://www.personal.com.ar/servicios/moviles/personal_email_configuracion.html.

Personal E-M@il was launched in time for Father's Day, and is supported by a major advertising campaign. The service is available to any Telecom Personal subscriber, and uses the built-in email and synchronization clients, as well as Email-to-MMS and Email-to-SMS, to support any handset connected to the network. The service is provided on an unlimited basis, at a flat monthly rate of ARS9 (US$ 2.3).

Ignacio Nores, Telecom Personal's Marketing Director, comments: "Personal E-M@ilis strategically very important to Telecom Personal. From the beginning we were resolute that the service must be user-friendly, client-less based and accommodate the circumstances of each of our customers, regardless of the type of handset they own. Synchronica Mobile Gateway ticks all of these boxes, and is proving itself to be an innovative and valuable addition to our portfolio of Value Added Services".

Carsten Brinkschulte, CEO of Synchronica, adds: "The launch of Personal E-M@il provides a strong endorsement of Synchronica's emerging market focus. Synchronica Mobile Gateway allows Telecom Personal to offer an affordable, and more importantly, accessible mobile email solution to the country's mass market."

About Telecom Personal

PERSONAL is the Argentinean mobile operator leading in innovation, with more than 15 million customers in the country. Offers GSM and Third Generation (3G) mobile telephony services on UMTS/ HSDPA networks.

PERSONAL has operated since 1996 and its shareholder is Telecom Argentina S.A.  PERSONAL offers innovative mobile services, such as: Mobile High Speed Internet (GPRS, EDGE and HSDPA), videocall, full track download, MMS, image streaming, corporate e-mail and smartphone solutions. 

For more information please visit: www.personal.com.ar  

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labeled and offered by mobile operators in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.

Synchronica Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email to MMS, and Email to SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding instant messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities, using the industry standard XMPP and provides gateways to popular internet IM communities, connecting any IMPS-enabled handset.

Headquartered in England, Synchronica also maintains a development center in Germany, in addition to a regional presence in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). For further information, please visit www.synchronica.com

Enquiries:

Synchronica plc www.synchronica.com	Carsten Brinkschulte, CEO Angus Dent, CFO, Nicole Meissner, COO,	[phone] [phone] [phone]
Telecom Personal	Oficina de Prensa de Personal	[e-mail]  [phone]/6511/3204
FinnCap	Clive Carver , Nomad	[phone]
	Charlotte Stranner, Corporate Finance	[phone]
	Stephen Norcross, Corporate Broker	[phone]
Walbrook PR Ltd	Paul McManus	[phone] [phone] [e-mail]

 

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