New Chief Sales Officer

Synchronica PLC 09 August 2006 Synchronica plc Synchronica plc appoints new Chief Sales Officer London, 9 August 2006 - Synchronica, an international developer and provider of mobile device management and synchronisation solutions, has announced the appointment of Sascha Beyer as Chief Sales Officer (CSO). Beyer joins from Pointsec Mobile Technology, the leading player in the mobile device security and services market, where he was Executive Vice President, Asia Pacific and Africa. Beyer was responsible for establishing a presence for Pointsec in these regions back in 2004, and built up a multi-million euro business in under two years. Commenting on the announcement, Carsten Brinkschulte, CEO of Synchronica said: "Sascha Beyer brings to Synchronica a proven track record in IT/ telecommunications sales for both large and small companies. He has demonstrated his tenacity by ensuring that he always meets his sales targets. He has the breadth of experience that we were looking for, understands our industry well and has demonstrated that he can execute effectively. I have pleasure in welcoming him to Synchronica." Beyer has been in the IT industry for over 13 years, working for start-up organizations as well as global multi-million dollar companies. Prior to joining Pointsec, Beyer held management positions in a number of IT companies including Eracom Technologies, Utimaco Safeware, and GE Capital IT Solutions. Beyer holds an MBA from the Graduate School of Business Administration in Zurich, as well as an MSc in Internet Security from the same establishment. - ends - About Synchronica Synchronica develops and markets synchronization and device management solutions for mobile operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (DS) to device management (DM) and firmware update over-the-air (FOTA). Synchronica has a strong track record in the SyncML space. Products include the world's first SyncML DM server in a carrier-grade environment and SyncML Gateway, which enables seamless synchronization of corporate data. Its latest offering, Mobile Manager, provides companies with a robust mobile device management solution for Windows Mobile-based devices. Headquartered in the UK with offices in Berlin and Washington D.C. Synchronica plc is a public company quoted on AIM, a market operated by the London Stock Exchange. More information is available at www.synchronica.com For more information please visit www.synchronica.com or contact: Nicole Meissner, CMO At Synchronica plc Tel: +44 1580 830 033 Lindsey Lee, Josie Pearson or Denis Davies At eclat Marketing Tel: +44 118 9895600 Email: synchronica@eclat.co.uk This information is provided by RNS The company news service from the London Stock Exchange
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