OEM Agreement

Synchronica PLC
06 April 2006


Embargoed until 0700h, 6 April 2006


                                 Synchronica plc
                                        
                        ("Synchronica" or "the Company")
                                       
                                       
             Synchronica signs OEM agreement with Red Bend Software
                                        
    Integration of products provides complete lifecycle management solution
                    for firmware over-the-air (FOTA) updates

London, 6 April 2006 - Synchronica plc, an international provider of mobile
synchronisation and device management solutions, has signed a bi-directional OEM
agreement with integrated mobile software management developer Red Bend Software
Inc. The agreement covers the integration of Red Bend's Firmware Management
System (FMS) into Synchronica's device management server, SyncML DM Server 2.1.

The integration of Red Bend's FMS into Synchronica's SyncML DM Server software
provides target customers - mobile operators and device manufacturers - with a
comprehensive, SyncML-based lifecycle management solution for handling firmware
updates OTA (over-the-air). Independent estimates by Strategy Analytics(1) show
that it can cost up to $72.00 to recall a phone for updates. This integrated
solution will allow significant savings to be made by manufacturers and
operators.

Carsten Brinkschulte, CEO of Synchronica plc, commented: "Our partnership with
Red Bend is exciting because it allows us to provide mobile operators and device
manufacturers with a complete lifecycle management solution for FOTA updates.
The fusion of Red Bend's FMS software with Synchronica's SyncML DM Server
addresses the dual challenges of managing and distributing firmware updates
over-the-air with an open, standards-based solution".

He added: "To date it has been a challenge to effectively manage firmware
updates OTA, but the integration of Red Bend's FMS into the SyncML DM Server
makes complex, time consuming firmware administration and updates a thing of the
past. The integrated system provides mobile operators and handset manufacturers
with a comprehensive lifecycle management solution for handling FOTA updates".

1. Source Strategy Analytics Insight Report - Wireless Internet Applications.

                                     -ends-

For more information please visit www.synchronica.com or contact:

Carsten Brinkschulte                  Nicole Meissner, CMO
Synchronica plc                       Synchronica plc
Tel: [phone]                 Tel: [phone]
                                      Mobile UK: [phone]
                                      Mobile D: [phone]
Simon Hudson / Clemmie Carr
Tavistock Communications
Tel: [phone]



Notes to Editors:

About Synchronica

Synchronica develops and markets synchronization and device management solutions
for mobile operators, device manufacturers, and enterprises. Its product
portfolio ranges from data synchronization (DS) to device management (DM) and
firmware update over-the-air (FOTA). Synchronica has a strong track record in
the SyncML space. Products include the world's first SyncML DM server in a
carrier-grade environment and SyncML Gateway, which enables seamless
synchronization of corporate data. Its latest offering, Mobile Manager, provides
companies with a robust mobile device management solution for Windows
Mobile-based devices. Headquartered in the UK with offices in Berlin and
Washington D.C. Synchronica plc is a public company listed on the London Stock
Exchange. More information is available at www.synchronica.com

About Red Bend

Red Bend Software helps mobile phone manufacturers and network operators
accelerate the adoption of new services and features, respond rapidly to
customer problems and reduce support costs through mobile software management
solutions. BenQ-Siemens, LG Electronics, Sharp, Sony Ericsson, and other large
handset manufacturers use Red Bend's firmware over-the-air (FOTA) technology to
quickly and reliably deliver compact firmware updates to mobile phones already
in the hands of users. Founded in 1999, Red Bend Software is a privately held,
venture capital-financed company with corporate headquarters near Boston, Mass.,
and offices in China, Israel, Japan, and the U.K.






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