Synchronica Announcement

Synchronica PLC
11 June 2007



                     Synchronica Adds More Fizz to LEMONADE

  Addition of OMA EMN support on Mobile Gateway opens up major opportunity for
            operators to deliver Push Email to the consumer market

Global Messaging 2007, Monte Carlo, 11 June, 2007. - Synchronica plc, an
international provider of mobile synchronization and device management
solutions, announced today that its award-winning Mobile Gateway 3.0 now also
supports Push Email using the Open Mobile Alliance Electronic Mail Notification
(OMA EMN) standard. This will encourage more operators to make mobile Push Email
available to the consumer market by enabling more economical delivery of
industry-standard mobile Email to the estimated 1.3 billion IMAP-compatible
phones already owned by consumers.

The LEMONADE* standard was established by the Internet Engineering Task Force
(IETF) to improve the user experience and usability of Email on mobile devices.
The LEMONADE group promotes open standards such as IMAP IDLE and OMA EMN, which
are platform-independent and therefore designed to support Email on the widest
range of mobile devices.

For ISPs and ASPs, the LEMONADE IMAP IDLE standard is rapidly emerging as the
preferred mechanism for delivering Push Email to standard mobile phones because
it works independently of the operator.

From an operator perspective, OMA EMN is more attractive than IMAP IDLE, because
a mobile phone using OMA EMN does not require a constant connection to the
server and so demands less resource on the mobile network infrastructure and has
less impact on the battery life. Instead OMA EMN uses SMS messaging to alert the
mobile device that new mail has arrived.

From a user perspective, by adding support for the OMA EMN standard, Synchronica
has created a major opportunity for operators to offer mobile Push Email to the
mass market, because consumers can use the service on standard mobile phones,
right out of the box.

According to mobile industry analyst firm Visiongain, the market for consumer
mobile email is set to grow dramatically from 8.0 million in 2007 to 36 million
in 2008 and 184 million consumer mobile Email accounts anticipated by 2011.
Synchronica's support for both OMA EMN and IMAP IDLE enables the vendor to
address both sides of the mobile Email delivery market. Synchronica believes
this growth is likely to be seen first in the emerging and rapidly-adopting
markets of Eastern Europe, Africa, Middle-East, Asia, and Latin America, where
PC penetration is low and traditional telecommunications infrastructure is
limited, but mobile phones are seeing high growth rates. Synchronica predicts
that in these markets, the mobile phone could become the primary form of
accessing Email, opening an attractive data revenue potential for operators in
these regions.

"Our unique zero footprint architecture and commitment to open industry
standards is key to successfully targeting the consumer market, particularly in
emerging markets, with mobile Push Email," said Carsten Brinkschulte, CEO of
Synchronica. "Most mobile Email solutions today are based on proprietary
protocols, requiring users to download additional client software. This approach
is set to fail in the consumer market, where the overwhelming majority are using
Feature Phones that cannot use proprietary clients. Approaches using a Java ME
client theoretically work on Feature Phones, but provide an inferior user
experience compared to built-in clients and are therefore less likely to be
adopted," he said.

Mobile Gateway 3.0 provides carrier-grade scalability with load balancing and
failover and runs on any J2EE application server using Solaris, Linux, or
Windows servers. It supports IMAP/SMTP for Email and includes support for both
IMAP IDLE and OMA EMN industry standards for Push Email. In addition, it
includes support for SyncML (OMA DS) for synchronization of calendar, contacts,
notes, and tasks. For service activation, it features a provisioning module (OMA
CP), enabling over-the-air configuration of the built-in IMAP/SMTP and SyncML
clients.

The combination of IMAP/SMTP and SyncML standards allows Synchronica to deliver
Push Email and calendar/contact synchronization to mass market Feature Phones,
representing more than 80 per cent of devices in use today, as well as high-end
Smartphones in use in the business market. All these services can be delivered
without requiring any additional client to be installed on the device.
Synchronica's Mobile Gateway 3.0 also includes back-end support for popular
Email services such as Gmail or AOL, as well as enterprise systems such as
Microsoft Exchange and Lotus Domino.

                                     -ends-

*The License to Enhanced Mobile Oriented and Diverse Endpoints (LEMONADE)
working group was set up by the IETF to address the efficiency of Email services
for bandwidth-limited and storage-restricted devices, such as mobile phones and
PDAs.

LEMONADE's mobile Email standards are designed to extend existing IMAP (Internet
Message Access Protocol) and SMTP (Simple Mail Transfer Protocol) standards.

About Synchronica

Synchronica plc develops and markets synchronization and device management
solutions for mobile operators, device manufacturers, and enterprises. Its
product portfolio ranges from data synchronization (DS) to device management
(DM) and firmware update over the air (FOTA). Products include the mobile device
management suite Mobile Manager and the Push Email and synchronization solution
Mobile Gateway. Headquartered in the UK with a development center in Berlin, and
offices in Hong Kong and Dubai Synchronica plc is a public company listed on the
London Stock Exchange (SYNC.LN). More information is available at
www.synchronica.com

For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.:   [phone]
Mobile: [phone] 
Fax: [phone] 
[e-mail]

Corfin Communications
Ben Hunt, Harry Chathli   
Tell: [phone]



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