Synchronica mobilises social

RNS Number : 5530N

Synchronica PLC

19 February 2009

 



Synchronica pushes social networking and news to every mobile phone

Highlights:

• New Mobile Gateway 4.0 functionality connects users to social networking services and news feeds

• Delivers instant updates using industry-standards, Push IMAP, WAP Push, MMS or SMS,  and is compatible with any mobile phone

• Full demo available at Mobile World Congress, Hall 2 Stand 2J25

GSMA Mobile World Congress, Barcelona, Hall 2, Stand 2J25, 19 February, 2009 - Synchronica, the leading developer of mobile email and synchronization solutions, today announces  new functionality within Mobile Gateway 4.0 that pushes social networking and news  updates to any mass-market mobile phone.

A wide range of popular social networking sites such as Twitter, Flickr, Picasa, LinkedIn and Plaxo are supported, in addition to thousands of other leading news, financial and sporting feeds. 

Updates are automatically pushed to the user's mobile phone whenever new content is made available. The integration is based on Mobile Gateway's standard JCR-compliant plug-in architecture,  which connects to any site that supports RSS feeds. 

Global registrations amongst all social networking sites are expected to grow exponentially until 2012. In 2008 alone, Twitter recorded between 5,000 and 10,000 new user registrations each day1.  The emerging popularity of social networking services present new revenue streams for network operators who license the Synchronica Mobile Gateway 4.0 push email and synchronization platform. 

Mobile Gateway 4.0 enables network operators to enhance their data and mobile advertising revenues by providing subscribers with a simple method of receiving preferred social network and newsfeed updates whilst on the move. Updates are either pushed as emails into a separate mailbox on any phone supporting the OMA EMN (Push IMAP) industry standard or delivered as an SMS, MMS or WAP Push.

The use of social networking services within emerging markets is exploding. comScore  reports that the greatest year-on-year growth of social networking subscriptions comes from the Middle East & Africa (66%), and Latin American (33%) regions. Synchronica believes that in emerging markets, where consumers are often reliant on internet cafes, the mobile phone is becoming the primary tool for accessing digital content.

Carsten Brinkschulte, CEO of Synchronica, comments: "Consumers, even in emerging markets, are increasingly looking to connect to social networking sites from their phones. This is confirmed by recent research from Informa, which reports that 55 to 60 million people globally already use their mobile phone for social networking. Synchronica Mobile Gateway 4.0 takes this a step further by pushing updates from popular social networking services, in addition to thousands of news feeds, to any basic mass-market phone. We are connecting two mass-market trends - email and social networking - and making them available anytime, anywhere and on any handset."

About Mobile Gateway:

Synchronica's Mobile Gateway 4.0 provides push email and synchronization to consumers and business users on any handset without requiring additional client software. The multi-protocol solution combines industry-standard LEMONADE and OMA EMN push email with Email to SMS, WAP Push, and Email to MMS to provide the best possible user experience from high-end smartphones to entry-level devices. Address book and calendar synchronization using SyncML completes the service offering for business users, as well as consumers. Serving consumers and prosumers, Mobile Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular services, such as AOL or Gmail. Business mailboxes supported include Microsoft Exchange, IBM Lotus Domino, and Sun Java System Communications Suite. Realtime RSS feeds connect users to newsfeeds and deliver social networking updates.

About Synchronica:

Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway and the device backup solution Mobile Backup. Based on industry standards, Synchronica can reach the built-in email and synchronization clients of more than two billion mobile devices on the market today. Service providers in emerging and developed markets use Synchronica's products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers.

Headquartered in England, Synchronica has a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at www.synchronica.com

 For more information, please contact:

Nicole Meissner

Chief Marketing Officer

Tel.: [phone]

Mobile: [phone]

Fax: [phone]

[e-mail] 

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1 Source: Hubspot- "State of the Twittersphere"

 

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