Windows Mobile Compatibility

Synchronica PLC
25 October 2006


Embargoed until 07.00, 25 October 2006


                                Synchronica plc


Synchronica's SyncML DM Server among first with automated device management and
                      firmware update for Windows Mobile 5.0


   Slashes customer care costs for mobile operators and device manufacturers


London, 25 October 2006 - Synchronica plc, an international provider of robust
mobile synchronisation and device management solutions, today announced it has
added full support for device management and firmware updates of Microsoft's
Windows Mobile 5 devices to the Synchronica SyncML DM Server platform.


Using the industry standard OMA (Open Mobile Alliance) DM, Synchronica's SyncML
DM Server can now remotely diagnose and repair configuration issues in Windows
Mobile 5 devices, or deliver a firmware update over-the-air (FOTA). Thanks to
OMA DM support in Windows Mobile 5, SyncML DM Server uses the built-in OMA DM /
FOTA client on the device. Synchronica has also adapted SyncML DM Server to
support Microsoft's extensions to the OMA DM industry standard, providing mobile
operators and device manufacturers with a powerful tool for slashing the costs
associated with support of Windows Mobile 5 devices.

As consumer adoption of Windows Mobile 5.0 devices and other smart phones
continues to rise, so too do the associated customer care costs. According to a
new report from ABI Research, smart phones will capture almost 15 per cent of
the global mobile market this year - that's some 123 million devices. The
downside is that smart phones are more complex to configure, and more likely to
have firmware defects, than older feature phones. To put this in context, data
from Strategy Analytics shows that in 2004, the mobile industry suffered
additional costs of $685 million caused by device recalls due to firmware
defects on the latest generation of mobile devices.

Carsten Brinkschulte, CEO at Synchronica, comments: "As Windows Mobile 5.0
devices become increasingly popular, operators and device manufacturers can rely
on our SyncML DM Server automated lifecycle management product to keep customer
care costs to a minimum by ironing out any configuration problems - and updating
firmware - OTA. These companies also have the choice of offering their customers
a self-care facility with SyncML DM Server, which can reduce customer care costs
still further. One of our device manufacturer customers has already done this,
having installed SyncML DM Server and partially replaced its manual call centre
with an automated hotline."


Aimed at mobile operators and device manufacturers requiring a fully automated
lifecycle management product, SyncML DM Server enables them to build fully
automated self-care portals. These "automated hotlines" can diagnose the device,
ask the user for confirmation and automatically correct configuration issues or
apply a patch to the firmware. The business logic and on-device user interaction
is implemented in Synchronica's powerful server-side, XML-based scripting
language "Sydemas", making SyncML DM Server an extremely flexible solution which
can be easily adapted for any device diagnosis and repair scenario.


SyncML DM Server for Windows Mobile 5.0 devices has been rigorously tested in
recent OMA "Test Fests" as well as with prototypes from major Windows Mobile
handset manufacturers. It provides carrier-grade scalability, has been proven in
a live installation with a European device manufacturer, and runs on any
J2EE-compliant application server, RDBMS, Solaris or Linux.


Notes to Editors:


About Synchronica


Synchronica develops and markets synchronization and device management solutions
for mobile operators, device manufacturers, and enterprises. Its product
portfolio ranges from data synchronization (DS) to device management (DM) and
firmware update over-the-air (FOTA). Synchronica has a strong track record in
the SyncML space. Products include the world's first SyncML DM server in a
carrier-grade environment and SyncML Gateway, which enables seamless
synchronization of corporate data. Its latest offering, Mobile Manager, provides
companies with a robust mobile device management solution for Windows
Mobile-based devices. Headquartered in the UK with offices in Berlin and
Washington D.C. Synchronica plc is a public company listed on the London Stock
Exchange. More information is available at www.synchronica.com


For more information please visit www.synchronica.com or contact:

Nicole Meissner, CMO
Synchronica plc
Tel: [phone]
[e-mail]:




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