BrainJuicer Group PLC
11 February 2008
Press Release 11 February 2008
BrainJuicer Group PLC
('BrainJuicer' or 'the Company')
BrainJuicer reinforces global strategy
BrainJuicer Group PLC, (AIM: BJU), a leading international online market
research agency, today announces the appointment of Susan Casserly Griffin as
Vice President of Marketing and Business Development. Susan will be based in
New York and will work with BrainJuicer's global offices, which service clients
in over 50 countries.
Susan joins BrainJuicer with over 20 years experience in the market research
industry in both the client and consulting roles. Having most recently served
at Global Market Insite (GMI) and at Aberdeen Group, Susan started her career at
the American Stock Exchange, where she rose to the position of Vice President of
Administrative Services. In these and other roles, Susan has established herself
as a highly successful marketeer and business development professional. She has
been brought in to this new position at BrainJuicer to serve a global role to
build awareness and to help drive the Company's business forward, particularly
where BrainJuicer serves clients with a multinational footprint.
Susan will be supporting Ari Popper, North American President, as he continues
BrainJuicer's previously announced strategy of US expansion from the Company's
current offices in New York, which will include strengthening the Company's
presence in Los Angeles. Ari joined BrainJuicer from his previous role at
Millward Brown as Vice President and a senior manager of their LA office, and is
now pursuing BrainJuicer's North American expansion through both new and
existing clients.
John Kearon, CEO of BrainJuicer, commented: 'The Board is excited about the
possibilities that are becoming apparent for our worldwide offices, as
BrainJuicer establishes itself as a global Company with a presence in all of our
strategically important markets. This local presence makes a great difference
to our clients, whose teams demand local knowledge as well as the innovative
approach of a global company.
'Susan's appointment marks a significant strengthening of the team dedicated to
developing BrainJuicer's business opportunities worldwide, and we look forward
to working with her and Ari to further establish BrainJuicer as a serial
innovator in market research methodologies.'
- Ends -
For further information, please contact:
BrainJuicer plc
John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000
www.brainjuicer.com
Landsbanki Securities (UK) Limited
Nomad & Broker
Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000
www.landsbanki.co.uk
UK media enquiries:
Abchurch Communications
Heather Salmond / Joanne Shears Tel: +44 (0) 20 7398 7709
joanne.shears@abchurch-group.com www.abchurch-group.com
US media enquiries:
BrainJuicer plc
Susan Griffin, VP Marketing and Business Development Tel: +191 72 168 940
Notes to Editors:
BrainJuicer carries out quantitative online research using innovative, bespoke
software to produce insightful market research for large, multinational
companies, including 10 of the world's top 50 companies (FT 500 September 2006).
BrainJuicer operates in a growing sector of the US$25bn global research market,
namely quantitative online research. BrainJuicer's main competitors are large
traditional market research providers who have dominated the market for off-line
market research, such as AC Nielsen, Millward Brown, Research International and
Taylor Nelson Sofres.
Whilst the largest traditional research companies have developed their own
online capability, BrainJuicer has a number of key attributes which have
contributed to it achieving rapid growth and winning contracts with prestigious
clients, including:
• Research platform that delivers greater diagnostic insight. BrainJuicer has
developed tools and award-winning techniques that enable it to provide a greater
level of diagnostic insight into quantitative market research. These techniques
enable clients to enhance their understanding of consumer preference and help
them make decisions on the best way to develop their products and services.
• Speed. BrainJuicer's automated research techniques enable it to conduct
complicated studies very quickly. BrainJuicer's rapid deployment and results
production, even on multi-country studies, provide clients with a speed to
market advantage in the development of new products and services.
• A scaleable online-only business model. Unlike the traditional research
companies who maintain both on and offline data collection capabilities,
BrainJuicer is able to focus on operating a scaleable online-only business
model.
To date the Group has conducted projects in over 50 countries and more than 30
languages and has established offices in the UK, the Netherlands and the US.
The Group's revenues come from full service market research work, and from its
online Juicy Brains Panel in the UK.
This information is provided by RNS
The company news service from the London Stock Exchange
*A Private Investor is a recipient of the information who meets all of the conditions set out below, the recipient:
Obtains access to the information in a personal capacity;
Is not required to be regulated or supervised by a body concerned with the regulation or supervision of investment or financial services;
Is not currently registered or qualified as a professional securities trader or investment adviser with any national or state exchange, regulatory authority, professional association or recognised professional body;
Does not currently act in any capacity as an investment adviser, whether or not they have at some time been qualified to do so;
Uses the information solely in relation to the management of their personal funds and not as a trader to the public or for the investment of corporate funds;
Does not distribute, republish or otherwise provide any information or derived works to any third party in any manner or use or process information or derived works for any commercial purposes.
Please note, this site uses cookies. Some of the cookies are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but if you do, parts of the site may not work. To find out more about the cookies used on Investegate and how you can manage them, see our Privacy and Cookie Policy
To continue using Investegate, please confirm that you are a private investor as well as agreeing to our Privacy and Cookie Policy & Terms.