New Product Launch

Traction Technology PLC
10 July 2007


                            Traction Technology Plc
                                  (AIM: TRAC)

                          Launch of TRIBRID Power Pack


Traction Technology Plc ('Traction' or 'the Company'), a designer and deliverer
of environmentally friendly, low emission Series Diesel Electric Hybrid engine
systems, announces the launch of a new 'TRIBRID' product range for bus
operators. TRIBRID is a power pack that has the ability to draw on three
separate power sources for use in bus engines.


When the TRIBRID Power Pack is in use, power is automatically managed between
the diesel power unit, conventional batteries or from Supercapacitors.
Supercapacitors are very high value capacitors that can store much larger
amounts of energy, to the point where they can act like batteries and propel the
bus.  They are capable of millions of charge and discharge cycles at high
currents which make them highly suitable for hybrid vehicles.


The TRIBRID, by blending these three sources of energy, optimises the efficiency
of the bus as it can vary the horse power, energy usage or battery capacity of
the bus to suit all requirements.


Traction's development bus, an Optare Solo fitted as a TRIBRID, began road
testing on 4th July 2007, and will be demonstrated first at the CENEX event at
Leeds on 20th July 2007, a UK Government initiative supported by the Department
for Business, Enterprise and Regulatory Reform (formerly the DTI).


Traction Technology's Technical Director, Richard Cooke commented;


'Supercapacitors, with an operational life possibly exceeding the life of the
bus itself, will, we believe, address operators' concerns on hybrid battery
replacement costs.  We plan to satisfy most customers' requirements without the
need for storage batteries.   When combined with our new Third Generation
Software, which includes advanced regenerative braking and the latest control
systems, we believe we will have responded to all of the concerns related to
reliable operation of Hybrid buses.'


Traction Technology plc           Beaumont Cornish Ltd                Parkgreen Communications
Nick Brayshaw, Chairman           Roland Cornish                      Lucy Lake
[phone]               [phone]                 [phone]
www.ttplc.co.uk                                                       Mob: [phone]



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