Bright Things plc
27 September 2004
27 September 2004
BRIGHT THINGS PLC
Agreement with Chorion on licensing rights for Noddy
Bright Things PLC, the developer of an educational games console and software
for the pre-school market, has signed an agreement with Chorion, the brand
creation and management business, for the distribution rights for Enid Blyton's
Noddy brand.
Today's announcement marks further progress in Bright Thing's strategy of
seeking distribution rights for characters that will provide the basis for
Bright Thing's games. The partnership with Chorion for the Noddy brand follows
the May 2004 agreement with BBC Worldwide for the distribution rights for other
key children's characters, including The Teletubbies and The Tweenies.
Whilst advances are clearly being made in licensing the characters for the
games, Bright Things is concurrently making good progress with the development
of the actual console on which the games will be played. Pre-school children
will therefore soon be able to enjoy Noddy and other much loved characters on
Bright Thing's own console platform.
Dominic Wheatley, CEO, Bright Things, said:
'Noddy and his friends are hugely popular amongst the pre-school children market
so this is a significant step for Bright Things. Brands like these will form the
basis of our games. After today's announcement and the earlier agreement with
BBC Worldwide, we now have distribution rights for some very exciting and value
enhancing children's characters.
Nicholas James, Chorion's chief executive, said:
'Noddy has become a global brand spanning publishing, TV, live events and
licensed consumer products - now including games consoles. We're delighted that
Noddy has been selected as a lead character by Bright Things for the launch of
their console.'
ENDS
For further information please contact:
Bright Things PLC
Dominic Wheatley, CEO 07976 295071
Matthew Tims, Publishing Director 07976 740397
Giles Croot / Mark Antelme, Brunswick 020 7404 5959
Chorion PLC
Andrew Sholl, Portland 020 7404 5344
NOTES FOR EDITORS:
About Noddy
Noddy, the little wooden boy with the jingling blue hat and nodding head, and
his Toy Town friends are among the most beloved children's characters of the
modern era. More than 200 million Noddy books have been sold worldwide in 40
languages since the character was first created in 1949 by the UK's
biggest-selling children's author, Enid Blyton. Chorion's CGI-animated
pre-school series 'Make Way for Noddy' debuted in 2002 and has grown to become
the most watched pre-school TV series for kids aged 3-5 in the UK and is one of
the top-three rated pre-school programmes in France. 'Make Way for Noddy' is
seen in approximately 100 markets including France, Canada, Hong Kong,
Australia, India and the Middle East and is scheduled to debut in the USA on PBS
KIDS in 2005.
About Bright Things
Bright Entertainment was formed in June 2002 by Dominic Wheatley and John
Kavanagh, the inventor of the technology, to develop and exploit the prototype
interactive educational children's console.
About Chorion
Chorion (LSE: COR) is the UK's leading owner and manager of classic
literary-based brands. Its foremost properties include Enid Blyton's Noddy,
Roger Hargreaves' Mr. Men and Little Miss series, Agatha Christie's Hercule
Poirot and Miss Marple and Georges Simenon's Inspector Maigret. Visit
www.chorion.co.uk.
This information is provided by RNS
The company news service from the London Stock Exchange
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