Agreement with Chorion

Bright Things plc 27 September 2004 27 September 2004 BRIGHT THINGS PLC Agreement with Chorion on licensing rights for Noddy Bright Things PLC, the developer of an educational games console and software for the pre-school market, has signed an agreement with Chorion, the brand creation and management business, for the distribution rights for Enid Blyton's Noddy brand. Today's announcement marks further progress in Bright Thing's strategy of seeking distribution rights for characters that will provide the basis for Bright Thing's games. The partnership with Chorion for the Noddy brand follows the May 2004 agreement with BBC Worldwide for the distribution rights for other key children's characters, including The Teletubbies and The Tweenies. Whilst advances are clearly being made in licensing the characters for the games, Bright Things is concurrently making good progress with the development of the actual console on which the games will be played. Pre-school children will therefore soon be able to enjoy Noddy and other much loved characters on Bright Thing's own console platform. Dominic Wheatley, CEO, Bright Things, said: 'Noddy and his friends are hugely popular amongst the pre-school children market so this is a significant step for Bright Things. Brands like these will form the basis of our games. After today's announcement and the earlier agreement with BBC Worldwide, we now have distribution rights for some very exciting and value enhancing children's characters. Nicholas James, Chorion's chief executive, said: 'Noddy has become a global brand spanning publishing, TV, live events and licensed consumer products - now including games consoles. We're delighted that Noddy has been selected as a lead character by Bright Things for the launch of their console.' ENDS For further information please contact: Bright Things PLC Dominic Wheatley, CEO 07976 295071 Matthew Tims, Publishing Director 07976 740397 Giles Croot / Mark Antelme, Brunswick 020 7404 5959 Chorion PLC Andrew Sholl, Portland 020 7404 5344 NOTES FOR EDITORS: About Noddy Noddy, the little wooden boy with the jingling blue hat and nodding head, and his Toy Town friends are among the most beloved children's characters of the modern era. More than 200 million Noddy books have been sold worldwide in 40 languages since the character was first created in 1949 by the UK's biggest-selling children's author, Enid Blyton. Chorion's CGI-animated pre-school series 'Make Way for Noddy' debuted in 2002 and has grown to become the most watched pre-school TV series for kids aged 3-5 in the UK and is one of the top-three rated pre-school programmes in France. 'Make Way for Noddy' is seen in approximately 100 markets including France, Canada, Hong Kong, Australia, India and the Middle East and is scheduled to debut in the USA on PBS KIDS in 2005. About Bright Things Bright Entertainment was formed in June 2002 by Dominic Wheatley and John Kavanagh, the inventor of the technology, to develop and exploit the prototype interactive educational children's console. About Chorion Chorion (LSE: COR) is the UK's leading owner and manager of classic literary-based brands. Its foremost properties include Enid Blyton's Noddy, Roger Hargreaves' Mr. Men and Little Miss series, Agatha Christie's Hercule Poirot and Miss Marple and Georges Simenon's Inspector Maigret. Visit www.chorion.co.uk. This information is provided by RNS The company news service from the London Stock Exchange
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