Re Agreement
Bright Things plc
11 January 2007
BRIGHT THINGS PLC
('Bright Things' or 'the Group')
Bright Things Signs Licensing Agreement with Electronic Arts
11 January 2007
Further to the announcement on 28 December 2006; Bright Things (BGT.L) today
announce they have signed a worldwide licensing agreement with Electronic Arts
(NASDAQGS: ERTS) for the right to develop, reproduce and distribute an
Interactive DVD game based on 'Tiger Woods PGA TOUR(R) 07'.
This agreement is part of a continued effort to develop well known international
brands into standalone Interactive DVD Games. This game is planned to be
released into various territories worldwide for the key holiday selling period
in 2007.
For further information please contact:
Bright Things PLC 0870 351 7770
Dominic Wheatley, CEO
Matthew Tims, Publishing Director
Corporate Synergy Plc
John Prior 020 7448 4400
EA
Tiffany Steckler +41 22 316 1322
Legal Notices:
Tiger Woods PGA TOUR(R) 07
(c) 2006 Electronic Arts Inc. Electronic Arts, EA, EA SPORTS and the EA SPORTS logo are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All Rights Reserved.
The mark 'TIGERWOODS' and the TW Logo are trademarks of ETW Corp. and may not be used, in whole or in
part, without the prior written consent of ETW Corp. The name, likeness and other attributes of Tiger
Woods reproduced on this product are trademarks, copyrighted designs and/or other forms of intellectual
property that are the exclusive property of ETW Corp. or Tiger Woods and may not be used, in whole or
in part, without the prior written consent of ETW Corp. or Tiger Woods. PGA TOUR, PGA TOUR and Swinging
Golfer design, TPC, TPC and Swinging Golfer design, TPC at Sawgrass and TPC of Scottsdale are
trademarks of PGA TOUR, INC. and used by permission. Pebble Beach, Pebble Beach Golf Links, The Lone
Cypress, the Heritage logo, their distinctive images, and individual golf hole designs are trademarks,
service marks, and trade dress of Pebble Beach Company. Used under license by Electronic Arts.
Pinehurst Golf Course No. 2 is a trademark of Pinehurst. (c) 2006 Pinehurst. All rights reserved.
Torrey Pines Golf Course under license from The City of San Diego. All other trademarks are the
property of their respective owners. EA SPORTSTM is an Electronic ArtsTM brand.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the
world's leading interactive entertainment software company. Founded in 1982, the
company develops, publishes, and distributes interactive software worldwide for
videogame systems, personal computers, cellular handsets and the Internet.
Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA
(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2006, EA posted revenue of $2.95
billion and had 27 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective owners.
About Bright Things
Bright Things Plc is an interactive entertainment company which develops
Interactive DVD games and licence their internally created 'iDVD ASIC Platform'.
Further information can be found at www.brightthings.com
The 'Application Specific Integrated Circuit' (ASIC) chip is a custom chip
designed for the 'iDVD ASIC Platform'.
The 'iDVD ASIC Platform' is a suite of technologies that enables full featured
interactivity and game play experiences over traditionally static media delivery
systems (DVD Players, Video on Demand 'VOD', etc). The Platform communicates
with external media players (DVD Players) and media delivery devices (set-tops)
and extends the feature set of the media format (DVD and VOD) with computer like
hardware and software control of the content. Included in this suite of
technologies is a mature and easy-to-use set of Development tools. Leveraging
this suite of technologies, DVD and VOD publishers are able to provide users
with an interactive experience similar to PC applications or CD-ROM
environments, an interactive experience far superior than DVD or VOD alone.
Ends
This information is provided by RNS
The company news service from the London Stock Exchange