The Core Business Plc
(`Core Business' or `the Company')
Trading Statement
20 May 2008
The Core Business Plc (LSE: CORE), the AIM-listed beauty and personal care
distribution, and branding company, is pleased to announce the following
developments to its business;
· Grace Your Face, a skincare brand created and wholly owned by the Company,
will be launched in over 700 Superdrug stores. Initially it will launch in 300
stores on large free standing display units from 9th July. The brand will move
onto shelf displays into 700 stores from 3rd August as part of an exclusive
agreement with Superdrug which runs until December 2009.
· Agreement has been reached with Batavi Corp, of Holland to distribute their
innovative anti-perspirant protection product 1-2Dry, under a five-year
exclusive agreement for Great Britain. The Company has started discussions with
several major retailers and a launch is expected in the third quarter of 2008.
The Grace Your Face skincare range is the first brand that The Core Business has
developed in-house for its own distribution purposes. As a result, the Company
will receive much stronger margins on this product, which has been conceived,
branded, procured and marketed in-house over the last six months. The Company
has a strong incentive to invest management time and effort into this brand and
the initial orders indicate that it will be a successful long term product range
for the Company.
Stirling Murray, Chief Executive of The Core Business said today -
"Trade reactions to the Grace Your Face skincare brand both in the UK and
overseas have been exceptional and we are optimistic that it will become a
significant source of revenue and profit for the business. In addition, securing
the contract for 1-2Dry moves the Company into a further category of beauty that
we will exploit through our wide network of retail contacts."
Contacts:
Stirling Murray, Chief Executive, The Core Business plc 020 7483 4300
Nick Harris, Blomfield Corporate Finance Limited (Nomad) 020 7512 0191
Ian Callaway, SVS Securities plc (Broker) 020 7638 5600
www.thecorebusiness.co.uk
Notes to editors:
The Core Business was established in May 2004 by Stirling Murray to create,
develop, launch and distribute personal care and beauty brands. It also provides
consultancy and brand management services. The Core Business listed on AIM in
March 2006 under the ticker `CORE.'
-END-
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