DefrostWatch - New Product La

RNS Number : 7915Q

Timestrip PLC

20 April 2009

 

20 April 2009

TIME.L

Timestrip plc

(the 'Company')

DefrostWatch - New Product Launch and Order

The Company is delighted to announce the launch of DefrostWatch - a new product within the TimestripPlus range of cost-effective and simple-to-use indicators that show the amount of time a product has spent above its threshold temperature.

DefrostWatch is designed not only to show whether a freezer has ever experienced a temporary malfunction or loss of power that results in its internal temperature rising above zero Celsius (32 Fahrenheit) but also how long the food was allowed to thaw before re-freezing. Frozen food that thaws for more than two hours and then re-freezes represents a significant health risk, as cautioned by government bodies such as the US public health agency FSIS (www.fsis.usda.gov).

DefrostWatch consist of a specially formulated indicator housed in an attractive casing that is designed to sit conveniently in commercial or household freezers. Activated by simply squeezing a bubble on top of the indicator, a viewing window shows that the DefrostWatch is active by changing colour from white to blue. As long as the product is stored in normal freezer temperatures the colour does not progress. If the temperature rises above freezing (zero Celsius) the colour progresses across the scale, showing how long the food has been exposed to potentially unsafe storage conditions. When the freezer returns to its correct temperature the colour stops progressing allowing a quick and easy decision on whether the food is still safe to eat.

The Company is delighted to confirm that it has already received an order from Daymark Safety Systems, the US leader in personal and food safety systems, who will include DefrostWatch in their range of products that are marketed to food service companies throughout the US, and will exhibit the product at the National Restaurant Association show in Chicago between 16th May and 19th May.

In addition, a significant opportunity has been identified to sell DefrostWatch to US households prone to power interruptions during 'storm season' (between June and September) as well as to owners of mobile or second homes. To this end the Company is targeting a number of US retailers who sell 'storm season' related products. The contents of an average freezer are worth over $300 and the Company is targeting a retail price point of between US$4.99 to US$7.99 per DefrostWatch unit.

Reuben Isbitsky, Joint CEO Timestrip Plc: 'This is an exciting product because unlike thermometers which only read current temperature, DefrostWatch provides an easy to read history of unsafe temperatures, ensuring compliance with safety guidelines. Previously, the only way to do this was with sophisticated electronic solutions which are extremely expensive and rely on external power sources, which are not viable for consumers or even most businesses.'

Jeff  Palmer, president of Daymark Safety Systems: 'Daymark is delighted to be the first to market this unique product which combines an unprecedented combination of high tech performance with low price. We believe DefrostWatch should be a permanent fixture in every commercial freezer to ensure consumer safety and meeting commercial food safety requirements.'

Ends.

For more information please contact

Reuben Isbitsky, Joint CEO, Timestrip Plc        01462 440700

Geoff Nash, FinnCap, NOMAD                      020 7600 1658

 

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