Total Fina Elf.
7 June 2002
TotalFinaElf Redeploys Its French Service Station Network
to Better Serve Customers
Paris - June 7, 2002 - TotalFinaElf, Europe's leading refiner and marketer of
petroleum products, is redesigning the retail offering in its French service
station network to better meet the expectations of consumers and business
customers. The Group's Total and Elf service station chains will each deliver a
specific, clearly differentiated motor fuel distribution offering.
The Total-branded network will provide extensive national coverage with 4,000
retail outlets. It will offer a broader range of quality services including
carwashes, fast food and partnerships with leading food brands, as well as wider
diversification with the Bonjour shops. The Group plans to strengthen the high
quality standards in areas such as reception and cleanness and the customer
loyalty programs such as Club Total that have supported the brand's success.
Under the Total banner, TotalFinaElf will also continue to develop its multi-
purpose cards (GR Actys), which help customers manage their fleets, and related
services.
The new Elf stations, with an updated design, will offer quality Elf fuels at
prices competitive with superstores, as well as pared-down services. The 300
urban and suburban outlets will be designed for high throughput and will allow
customers to fill their tanks quickly and easily.
The new Elf stations will be deployed in the second half of 2002, with the
entire network transformed by end-2003. The budget for the wide-ranging program
is approximately €60 million.
TotalFinaElf serves more than a million customers a day in its French service
station network. The Group's retail outlets will continue to market Elf- and
Total-branded lubricants, which enjoy strong, complementary brand identities.
This information is provided by RNS
The company news service from the London Stock Exchange
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