Launch of new 'iProbe' multi-function tyre insp...

For release   0700   21 April 2011

                           Transense Technologies plc

                         ("Transense" or the "Company")



                   The AIM-listed technology transfer company



   Full commercial launch of new 'iProbe' multi-function tyre inspection tool



(21  April, 2011)  Transense Technologies plc (AIM:  TRT) is pleased to announce
the  full commercial launch  of its new  'iProbe' multi-function tyre inspection
tool.  Developed over a  long period by  its subsidiary Translogik and following
consultation  with  potential  customers  as  to  their requirements, the iProbe
provides wireless measurement of tread depth, tyre temperature and tyre pressure
combined  with  integrated  RFID  (Radio  Frequency Identification) tag and TPMS
(Temperature Pressure Monitoring System) sensor reading capabilities.

Commercialisation

The  first  production  run  of  probes  has  been fully sold to customers which
include  the  world's  three  largest  tyre manufacturers. Additionally, several
fleet  providers  around  the  world  have  purchased  the iProbe, and commenced
software  integration work at  their expense to  integrate the iProbe with their
systems.

Development

The  iProbe  is  a  development  of  the  existing  technology  from the current
Translogik  Tread Depth  & Pressure  Probe. The  iProbe builds  upon this proven
design  and is constructed  to an exacting  specification, to meet the stringent
demands  of the fleet tyre maintenance  market.  Significant market research was
undertaken  during the product design phase  to ensure that the iProbe fulfilled
all  the requirements of its  target markets. Key amongst  these was the need to
have   sufficient   read-range   to   interrogate   RFID   tags  in  'dual-tyre'
configurations - where the inside tyre tag can be up to 50cm away from the probe
antenna.  The Directors of Transense believe that attaining this read-range from
an  antenna  small  enough  to  fit  within  the  compact dimensions of a tough,
lightweight  hand-held product represents a significant technical achievement by
the Translogik engineers.

New features

The  ability to read and write to RFID tyre tags is a significant new feature as
tyre  manufactures begin to launch truck and  bus tyres with embedded RFID tags,
and  patches incorporating RFID tags are  increasingly adopted as an aftermarket
solution.  At  the  recent  Technology  and  Maintenance  Council  (TMC) show in
Florida, the iProbe was demonstrated where it read an RFID tag embedded within a
Goodyear  G572 truck tyre. This is the first commercially available RFID enabled
truck tyre.

Advantages

Use  of passive RFID tags offers significant advantages over traditional optical
tyre identification methods in terms of durability, reliability and ease of use,
allowing  for accurate real-time asset management in order to maximise tyre life
and  performance, and reduce theft and counterfeiting.  The iProbe has a modular
design  that allows additional functionality to be added as customers require it
ensuring  the iProbes' abilities can expand as customers' own requirements grow.
Transense  sees  that  an  increasing  number  of  software  solution and system
integrators are adopting the iProbe.

Complete Inspection Solution

The  Directors of Transense believe that by providing a complete tyre inspection
solution  (previously  only  available  from  two  or  more  separate inspection
products)  in  a  single  wireless  device  brings  new levels of functionality,
accuracy and efficiency to the tyre management market, at a market leading price
point.  The iProbe's 'one-click' wireless  data collection function, as compiled
by  Translogik during product trials, can  reduce vehicle inspection times by up
to 60% and can virtually eliminate data errors, whilst also offering significant
cost  savings in on-going tyre  maintenance, not only in  terms of time savings,
but  also in the quality and accuracy of tyre data so allowing fleet managers to
extract the maximum possible return on their tyre investment.



Graham Storey, CEO of Transense Technologies, commented:

"We  are excited about the  prospects for the new  iProbe. We set out to develop
the  industry-leading purpose-built tyre inspection tool, and we believe we have
achieved that. At a time when the cost of tyres and fuel continue to increase at
an  alarming  rate,  the  iProbe  provides  an  all-in-one solution to the asset
management market for maximising the return on their tyre investment. We believe
the  iProbe is the  'Swiss Army Knife'  of tyre inspection  and audit tools. The
potential  market,  while  already  significant,  is  set to grow rapidly as the
requirement   to   collect   data  electronically,  accurately  and  efficiently
increases".



For more information, please contact:



 Transense Technologies plc       Tel: [phone]

 Graham Storey, Chief Executive



  Brewin Dolphin - Nomad

 Neil Baldwin                     Tel: [phone]



 Hybridan LLP - Broker

 Claire Noyce                     Tel: [phone]



 Peckwater PR

 Tarquin Edwards                  Tel: [phone]

                                  [e-mail]


Notes to Editors

About Translogik

Translogik  provides  a  range  of  hardware  and  software  solutions for asset
management  and tracking,  data collection  and fleet  management focused on the
tyre industry.
The  product portfolio includes  wireless tread depth  data collection tools for
truck  and off-the-road (OTR ) vehicle  tyre inspections,  RFID (Radio Frequency
Identification)  tags and  patches for  tyres and  general asset tracking, and a
range of temperature and pressure monitoring systems (TPMS) for bus, truck & OTR
applications in mining, earth-moving and construction.
Translogik Limited is a wholly owned subsidiary of Transense Technologies plc.
www.trans-logik.com


About Transense

Transense  Technologies is a technology transfer company based in Upper Heyford,
Oxfordshire,  UK.  Transense  develops  Surface  Acoustic  Wave (SAW), wireless,
batteryless,  sensor  systems  in  partnership  with its licensees and partners,
Honeywell,  Melexis,  Michelin,  SenGenuity,  Stack, Tai-Saw, Texas Instruments,
SCHOTT, McLaren Electronic Systems and Carbon Motors.



Current  applications include Tyre Pressure Monitoring Systems (TPMS) and torque
systems for Electrical Power Assisted Steering (EPAS) and driveline management.



Transense  is listed  on the  Alternative Investment  Market of the London Stock
Exchange (TRT)

For more information visit www.transense.co.uk







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Source: Transense Technologies plc via Thomson Reuters ONE

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