Reuters Unveils a Glimpse into the Future of On...
New Website Narrows in on Key Industry Topics
New York, December 4, 2009 - Reuters.com today announced the launch
of its new consumer website, which marries a strong editorial voice
with professional-grade information and data, powered by the newly
formed Thomson Reuters.
"The creation of Thomson Reuters gave us an opportunity to
re-evaluate the key areas of focus for Reuters.com," said Alisa
Bowen, head of consumer publishing for Thomson Reuters. "Leveraging
professional assets from across the company, the redesign has allowed
Reuters.com to evolve into a platform that focuses on building deep
business knowledge around key topic areas."
With a world overwhelmed by data, news, and information, the goal of
the redesign was to make Reuters.com content more intelligent, giving
business professionals an inside edge. The content on the new site
has been organized by topics and themes to create online communities,
which adjust as the world's news agenda evolves.
"Reuters.com was redesigned to provide an online touch point for the
business professional audience, giving them the tools to make smart
decisions and navigate market challenges," added Bowen.
The bold, new design propels Reuters into a new era of online
publishing, with advanced multimedia capabilities, personalization
and data presentation. Balancing design and usability, the site
features:
* News in Numbers: visually appealing market data based on relevant
topic-matter
* Day in Pictures: the day's news with the use of Reuters
award-winning photography
* Funds Center: professional Lipper data for an online consumer
audience
* Commentary: world-class news with analysis and opinion
* Personalize, Track and Save: create portfolios, follow topics,
customize tracking
* Unique advertising platforms: introducing contextual targeting
and point-of-entry packages to target visitors from search
engines
The new site is a glimpse into the future of the online publishing
industry, but is only a taste of what's to come. Reuters.com will
evolve along side the demands of the progressive consumer in the new
era of digital news.
In 2010 redesigned websites in the UK, India, Japan and China, as
well as the 13 additional local language markets, will follow suit.
Reuters engaged Brooklyn-based digital agency HUGE on the site's
strategic design and enhanced user experience.
About Reuters
Reuters, the news and media division of Thomson Reuters, is the
world's largest international multimedia news provider touching more
than 1 billion people a day. Reuters provides unbiased business,
financial, national and international news to professionals via
Thomson Reuters desktops, the world's media organizations, as well as
directly to affluent business professionals through Reuters.com and
other digital platforms.
Thomson Reuters
Thomson Reuters is the world's leading source of intelligent
information for businesses and professionals. We combine industry
expertise with innovative technology to deliver critical information
to leading decision makers in the financial, legal, tax and
accounting, healthcare and science and media markets, powered by the
world's most trusted news organization. With headquarters in New
York and major operations in London and Eagan, Minnesota, Thomson
Reuters employs more than 50,000 people and operates in over 100
countries. Thomson Reuters shares are listed on the Toronto Stock
Exchange (TSX: TRI) and New York Stock Exchange (NYSE: TRI). For more
information, go to www.thomsonreuters.com.
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MEDIA CONTACTS
Erin Kurtz
Head of PR - Media Division
+1 646 223 8149
erin.kurtz@thomsonreuters.com
This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.