Thomson Reuters Introduces First of Its Kind In...

Smart Targets Provides Full Transparency Into Factors Driving Buying and Selling
                                    Behavior

New York - March 29, 2010 - Thomson Reuters today introduced a first of its kind
tool to assess investor interest and risk -- Smart Targets. Designed to meet the
needs of investor relations professionals worldwide, Smart Targets is a
quant-driven application that shows the fit between an institutional investor
and a company, including an ability to identify those investors with a high
probability of buying, as well as existing holders at risk of selling. In
addition to being the only tool in the market able to assess investor risk,
Smart Targets is unique as it provides transparency into the factors driving
investor interest. This insight allows investor relations professionals to
better understand and analyze investor behavior and improve the focus of their
outreach to their investor base.

"Smart Targets was created in direct response to the needs of our customers,"
saidBill Haney, Head of Investor Relations Services, Thomson Reuters. "Some
investor relations officers want more fact-based insight into their holders
while others are looking for alternative guidance on where to focus their
outreach. Smart Targets delivers the needed insight for all our customers by
applying science to understand investor behavior and providing data-driven
transparency into why certain investors are attracted to the shares of a
company."

Smart Targets is the only model in the market that analyzes the existing
shareholder base differently from prospective investors as research has shown
that different factors predict the behavior of each. Unlike traditional
approaches to understanding investor behavior, Smart Targets does not analyze
select factors independently of one another. Instead, the model incorporates key
factors such as fundamentals, potential holdings, saturation, momentum,
turnover, investor characteristics and peer holdings including analyst, industry
and fundamental peers. Smart Targets provides visibility into which factors are
driving an investor's behavior, providing a new level of insight and
differentiated analytics into Thomson Reuters market-leading content.

The sophisticated predictive algorithm at the heart of Smart Targets was
developed over a number of years by the Thomson Reuters StarMine team of
quantitative researchers skilled in building stock prediction models for the buy
side. Smart Targets is truly global and dynamic, automatically accounting for
changes in market conditions and investor fundamentals each week. The operative
models were back tested using 10 years of global ownership data measured against
buy side trading patterns.  The results indicate that investors identified by
Smart Targets purchased up to 90 times more shares than the traditional approach
of targeting the largest investors.

Smart Targets is a product of the Corporate Services business of Thomson Reuters
which provides more than 6,000 corporations worldwide with information,
analytics and workflow solutions that enable decision making and drive
performance.  The solutions increase the efficiency and effectiveness of
decision making across the investor relations, corporate communications, public
relations, business intelligence and corporate finance functions.


Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for
businesses and professionals.  We combine industry expertise with innovative
technology to deliver critical information to leading decision makers in the
financial, legal, tax and accounting, healthcare and science and media markets,
powered by the world's most trusted news organization.  With headquarters in New
York and major operations in London and Eagan, Minnesota, Thomson Reuters
employs more than 50,000 people and operates in over 100 countries. For more
information, go towww.thomsonreuters.com <

http://www.thomsonreuters.com>.

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http://www.thomsonreuters.com.>


 CONTACTS

 Jeanette Volpi
 PR Director, Investment & Advisory
 + 1 646 223 5517
 [e-mail] <mailto:[e-mail]>




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    Press Release (PDF): 

http://hugin.info/142273/R/1398465/354281.pdf