Launch of Salter Origins in Sainsbury's stores

RNS Number : 4971G

UP Global Sourcing Holdings PLC

16 November 2022

 

16 November 2022

UP Global Sourcing Holdings plc

"Ultimate Products" or "the Group"

LAUNCH OF SALTER ORIGINS - A NEW SUSTAINABLE RANGE OF HOMEWARE ITEMS - IN SAINSBURY'S STORES

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), is pleased to announce that its newly developed Salter Origins range of sustainable kitchenware items has now launched exclusively in Sainsbury's stores across the UK, with a wider roll out across other retailers expected to follow in 2023.

The Origins range, which has performed strongly in its opening weeks, includes nearly 20 coordinated cookware, dinnerware and utensil items, all of which are made entirely from eco-friendly materials that are recycled and / or recyclable and sustainably packaged. In addition, all wooded items are FSC-certified, guaranteeing responsible forestry, while all cooking items are PFAS-free, ensuring non-toxic and planet-friendly cookware.

Ultimate Products has a close and longstanding relationship with Sainsbury's, which stocks several of the Group's brands in its stores. Salter Origins is the first Salter range where sustainability was a key factor in its being chosen. In addition, the Salter Origins range was also selected for its appealing and coordinated aesthetic, as well as being excellent value for money.

The Salter Origins range is just one example of Ultimate Products' ongoing efforts to provide its retail customers with more sustainable product ranges to enable them to meet their own environmental KPIs. It is also aligned with Ultimate Products' overall purpose of providing beautiful and more sustainable products for every home, which has seen the Group embed the "four Rs" (Remove, Replace, Reduce and Rebalance) across its operations as part of its journey to Net Zero.

More details of Ultimate Products' ESG efforts can be found in its inaugural Environmental, Social & Governance Strategy report, which can be read in full at: https://www.upgs.com/investor-relations/corporate-literature/

Jenny Stewart, Commercial Director at Ultimate Products, commented:

"We are incredibly proud to see the beautiful Salter Origins range come to life in Sainsbury's stores across the country. For over 260 years, Salter has been at the forefront of innovation, and we're delighted to continue leading the way with sustainable ranges like the Origins collection. It is proving to be hugely popular with Sainsbury's customers and we expect to continue the roll-out with other retailers in 2023.

I am confident that this will be the first of many sustainable ranges of ours making their way onto national retailers' shelves, and we will continue to do everything we can to meet consumer demand while at the same time helping to save the planet."

For more information, please contact:

Ultimate Products [phone]

Simon Showman, CEO

Andrew Gossage, Managing Director

Chris Dent, CFO

Shore Capital [phone]

Mark Percy

Malachy McEntyre

Powerscourt [phone]

Rob Greening

Sam Austrums

Notes to Editors

Ultimate Products is the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, established in 1760) and Beldray (a laundry, floor care, heating and cooling brand that was established in 1872). According to its market research, nearly 80% of UK households own at least one of the Group's products.

Ultimate Products sells to over 300 retailers across 38 countries, and specialises in five product categories: Small Domestic Appliances; Housewares; Laundry; Audio; and Heating and Cooling. Other brands include Progress (cookware and bakeware), Kleeneze (laundry and floorcare), Petra (small domestic appliances) and Intempo (audio).

The Group's products are sold to a broad cross-section of both large national and international multi-channel retailers as well as smaller national retail chains, incorporating discount retailers, supermarkets, general retailers and online retailers.

Founded in 1997, Ultimate Products employs over 370 staff, a significant number of whom have joined via the Group's graduate development scheme, and is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a spectacular 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and in Cologne, Germany.

Please note that Ultimate Products is not the owner of Russell Hobbs. The company currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances).

For further information, please visit  www.upgs.com

 

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