Sale of Boursin
Unilever PLC
05 November 2007
UNILEVER AND LE GROUPE BEL REACH AGREEMENT ON
SALE OF BOURSIN
Paris, 5 November.- Unilever today announced that it had reached an agreement to
sell Boursin to Le Groupe Bel for EUR 400 million. The transaction, which is
subject to regulatory approval and a consultative process with the relevant
employee representatives, is expected to be completed in the next two to three
months.
Kees van der Graaf, President Unilever Europe, said: 'Boursin has been a great
brand for Unilever with a tremendous product offering and some memorable
advertising. Having taken the decision to focus our portfolio on priorities
outside the cheese category, I am confident we have found a new owner that will
offer further growth and brand development opportunities for Boursin as part of
their dedicated and focused cheese business.'
'We are delighted with the acquisition of an iconic brand like Boursin, which is
a great addition to our very successful cheese portfolio. We are extremely
optimistic about our ability to grow both sales and market share,' notes Gerard
Boivin, CEO of Le Groupe Bel.
Approximately 150 Boursin employees, most of whom work in the factory in Pacy,
France, will transfer to Le Groupe Bel as part of the sales agreement. In 2007,
Boursin is expected to record sales of some EUR 100 million, of which
approximately half in France, with the remainder in other countries in Europe,
North America and Asia.
- - - - -
2007
For further information, please contact:
Sophie Jayet, National Communications Director, Unilever France
Telephone + 33 1 41 96 62 55
Tanno Massar, Media Relations Director, Unilever Europe
Telephone +31 10 217 4463
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