Cube8 Group PLC
13 August 2001
Press release: date in here
Cube8 announces the purchase of Blue Carrots assets by Affinity Internet
Holdings
The Cube8 Group plc today announces that Blue Carrots plc has sold the assets
of its business to Affinity Internet Holdings plc. This will provide Blue
Carrots members with an ongoing service and community. The sale includes the
BlueCarrots.com portal, along with all commercial contracts and the existing
staff and equipment.
Affinity Internet Holdings is paying an effective total of £692,677 for the
assets, in a combination of Affinity Internet Holdings shares and also shares
in the new Affinity portal subsidiary which owns Breathe.
Mr Steve Masters, Chief Operating Officer for Cube8, said, 'In order to be a
successful growing business in today's environment, Blue Carrots needed to be
part of a larger group, to give economies of scale and to allow the content
and services to be developed for members. Affinity will be able to provide
that scale.'
BlueCarrots.com will continue to operate alongside Affinity's other recent
acquisition, Breathe.net in a newly created Affinity subsidiary.
Wayne Lochner, Group CEO of Affinity commented, 'By bringing together these
two large databases of portal users within a common environment, we believe
that we are able to generate significant cost savings. Further, the enlarged
population of users provides opportunities for cross-selling which we believe
will generate revenues in excess of the current combined values.'
End
For more information contact Paul Munford, Cube8 communications director on
020 7479 2787 or paulm@cube8.com
Note to editors:
Cube8 is a consultancy and investment company that provides financial and
intellectual capital to accelerate start-up and early-stage businesses. The
company has stakes in Freeloader.com, Unmissable.com, BorisCommerce.com,
Harden's, ByBox Holdings, Room Service Deliveries, Articulate Ads, Blue
Carrots Plc, Corex Networks, Mailtrack, Itchy Media and The Sticks.
BlueCarrots.com is a portal with more than 550,000 active subscribers to its
services. These include more than 400,000 newsletter subscribers who receive
weekly email newsletters.
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