Cube8.com PLC
1 May 2001
Cube8 hits the road with Articulate Ads
Cube8.com plc has agreed to take a strategic 10% stake in Articulate Ads
Limited for £50,000 in an all-paper deal at 1p per share.
In addition to Cube8's investment, a consortium including Polestar, Dolphin
Capital, Charles Fallon and Tim Dean-Smith, chairman of Cube8 and a director
of Dolphin Capital, has invested £100,000 in cash for 17.5% of its equity.
Articulate Ads was formed in February 2000 to take advantage of an industry
that is growing in the US by 300% a year. The company provides an innovative
form of moving media advertising. It exploits the shortage of outdoor poster
sites by using the backs and sides of branded trucks and vans for advertising
purposes.
All Articulate Ads vehicles will be fitted with global positioning systems
(GPS) and advertisers can use the internet to access and view the route their
adverts are taking.
Speaking about the deal, Tim Dean-Smith, executive chairman at Cube8 said: '
Articulate Ads has already recruited more than 2,000 trucks to this service
and has strong interest from the advertising community. This is a very
exciting company with great potential and I am delighted to add it to Cube8's
portfolio.'
John Davidson, managing director at Articulate Ads, commented on the deal. 'We
are delighted to welcome Cube8 as an investor. They are an ideal fit to advise
on marketing and business strategy. Articulate Ads is well positioned to be
the European leader in this field by providing advertisers with web-accessed
data on vehicle movements,' he said.
Articulate Ads have offices in both London and Newcastle and are in talks with
several advertising agencies, as well as having signed a major deal with J2C
(Just Two Clicks).
The company's managing director, John Davidson, has worked for 20 years in
logistics and fellow director Keith Lowrey has similar experience in the
sector. Marketing director Steve Katirai comes from J2C, non-executive
director Charles Fallon was previously with Saatchi & Saatchi and
non-executive director Darrel Sheinman is also chief executive at Polestar.
For further information please look at the investor relations website at
www.cube8.com or please contact:
Cube8 Tel: 020 7479 2787
Paul Munford, media strategy manager
E-mail: paulm@cube8.com
Issued by:
Bankside Consultants Limited Tel: 020 7220 7477
Henry Harrison-Topham / Julian Bosdet
E-mail: henry@bankside.co.uk / julian@bankside.co.uk
NOTES TO EDITORS:
Cube8 is a Technology, Media and Telecoms (TMT) investment company that
provides financial and intellectual capital to accelerate start-up and
early-stage internet businesses.
The company's concentrates its business in three key areas -consultancy and
agency services, investments and fundraising. The Company's shares commenced
trading on the Alternative Investment Market of the London Stock Exchange
(AIM) on 28, February 2000.
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