Director/PDMR Shareholding

Provident Financial PLC 17 October 2007 NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND CONNECTED PERSONS This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating to the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. Please complete all relevant boxes in block capital letters. 1. Name of the issuer Provident Financial plc .................................... 2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1); or (ii) a disclosure made in accordance with LR9.8.6R(1); or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006). This relates to (i) .................................... 3. Name of person discharging managerial responsibilities/director Andrew Charles Fisher .................................... 4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person .................................... 5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest .................................... 6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares .................................... 7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them .................................... .................................... 8 State the nature of the transaction .................................... .................................... 9. Number of shares, debentures or financial instruments relating to shares acquired .................................... 10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage) .................................... 11. Number of shares, debentures or financial instruments relating to shares disposed .................................... 12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage) .................................... 13. Price per share or value of transaction .................................... 14. Date and place of transaction .................................... 15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage) .................................... 16. Date issuer informed of transaction .................................... If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes 17 Date of grant 17 October 2007 .................................... 18. Period during which or date on which exercisable 1 December 2010 to 31 May 2011 .................................... 19. Total amount paid (if any) for grant of the option .................................... 20. Description of shares or debentures involved (class and number) 1,340 ordinary shares of 20 8/11p .................................... .................................... 21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise 716p .................................... 22. Total number of shares or debentures over which options held following notification 147,343 .................................... 23. Any additional information .................................... 24. Name of contact and telephone number for queries Emma G Versluys Tel: 01274 731111 ext 2569 .................................... Name of authorised official of issuer responsible for making notification Emma G Versluys Deputy Company Secretary .................................... Date of notification 17 October 2007 .................................... END This information is provided by RNS The company news service from the London Stock Exchange

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