Director/PDMR Shareholding

Provident Financial PLC
09 April 2008







                    Provident Financial plc ('the Company')



                        Disclosure of Interest in Shares



 Notification in accordance with Rule 3.1.4R of the Disclosure and Transparency
                                     Rules



On 8 April 2008, the Company was notified pursuant to Disclosure and
Transparency Rule 3.1.2R that on 8 April 2008 Kleinwort Benson (Jersey) Trustees
Limited, as trustees of the Provident Financial plc 2007 Employee Benefit Trust,
transferred the beneficial ownership in 311,020 ordinary shares of 20 8/11p each
in the capital of the Company for no consideration to the following directors
and PDMRs resident in the UK pursuant to the Provident Financial Long Term
Incentive Scheme 2006 ('LTIS').


Peter Crook                                          95,149 shares
Andrew Fisher                                        69,962 shares
Chris Gillespie                                      67,164 shares
Michael Lenora                                       39,179 shares
David Merrett                                        12,490 shares
John Moulding                                        14,201 shares
Ken Mullen                                           12,875 shares



These awards will under normal circumstances vest on 5 March 2011, subject to
and in accordance with the rules of the LTIS, provided that the performance
conditions have been satisfied.







Emma Versluys
Deputy Company Secretary
01274 731111 ext. 2569



9 April 2008












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