Director/PDMR Shareholding

Provident Financial PLC
08 March 2007

   Notification of Transactions of Directors, Persons Discharging Managerial
                      Responsibility or Connected Persons



Pursuant to the terms of the Provident Financial Performance Share Plan, the
matching award of ordinary shares of 10 4/11p made to the executive director of
the company referred to below in 2004 has not vested and has today been sold by
Provident Financial Trustees (Performance Share Plan) Limited at a price of
£7.63 per share.


                Basic award    Matching award    Total beneficial  Percentage of
               shares vested     shares sold    holding following  issued share
                                                      the sale       capital

John Arthur       8,486            8,486              28,071          0.010%
Harnett



Contact name for queries:
Rosamond Joy Marshall Smith
Tel:     [phone] extension 2356


Name of the official responsible for making notification:
Rosamond Joy Marshall Smith
General Counsel and Company Secretary


Date of notification:
8 March 2007




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