Deal Group Media forms strate

RNS Number : 3657H

Deal Group Media PLC

04 November 2008

 



Press Release

4 November 2008

Deal Group Media plc

('the Group')

Deal Group Media subsidiary forms strategic alliance with 

OmnicomGroup for search services across Asia

Deal Group Media plc (AIM:DGM), an independent online marketing group, today announces that dgm, one of the Group's three operating businesses and the longest standing core operation in Asia, has reached an agreement with Omnicom Media Group ('OMG'), a subsidiary of OmnicomGroup (NYSE:OMC) and one of the worlds largest marketing groups and online marketing specialists, to deliver Search Engine Marketing Services across the Asia Pacific Region.  dgm is coordinating with OMG Search in a multi-market drive to become Asia's largest search spender across their operating brands.

The Agreement will create an excellent opportunity for the Group to gain greater exposure in the Asia Pacific across all online disciplines whilst harnessing the strength of the OMG brand.  

The Group will be providing its expertise to OMG with the goal to determine why a consumer searches, how they search and interact with a brand, and what that consumer does as a consequence.  The combination of OMG's experience gained from established markets and within their subsidiary firms, and the Group's specialisation and focus will benefit advertising partners and clients. Search Engine Marketing is expected to be worth over US$3 billion in 2009, with growth rates expected to increase significantly.  

Deal Group Media CEO Adrian Moss commented, 'We are delighted to sign this agreement with OMG as we continue to execute our strategy of focusing on the Asia Pacific region. Asia is a huge growth market, with 600 million online consumers across Asia and Australasia. Working with international industry experts OMG will help us to expand while sharing their digital, data and direct marketing expertise. We expect the new agreement with OMG to be a platform for revenue generation from 2009.' 

Barry Cupples, OMG CEO for Asia Pacific said, 'In order to continue being a leader in the industry, we have to evolve the offering and remain innovative in the market. This venture with dgm will allow us to better position ourselves and our discipline offering, in this case SEM, where consumers demand for information is met by the relevant advertiser messaging'. 

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For further information, please contact:

Deal Group Media plc
Adrian Moss, Chief Executive	Tel: [phone]
	www.dealgroupmediaplc.com

Daniel Stewart & Company plc
Lindsay Mair / Stewart Dick	Tel: [phone]
	www.danielstewart.co.uk

Abchurch Communications
Ariane Comstive / Nick Probert	Tel: [phone]
[e-mail]	www.abchurch-group.com

About Deal Group Media plc 

Deal Group Media plc is a holding company with three businesses, dgm, AKTIV and Deploy, operating in the online media and marketing industries with particular focus on the Asia Pacific region. dgm's principal activity is delivering return on investment focused strategies through search engine marketing, affiliate marketing and display inventory either as individual channels or as a complete solution. AKTIV is an outsourced sales team service for media owners selling banner advertising. Deploy is an agency offering digital media strategy and execution services.  Deal Group Media currently employs over 100 staff worldwide.

More information is available at www.dealgroupmediaplc.com

About OMG

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network (www.phdnetwork.com), a leading media services company widely recognized for its pioneering and innovative work for clients.

 

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