First Day's Dealings on AIM

Velti PLC
03 May 2006



FOR IMMEDIATE RELEASE                                      WEDNESDAY, 3 May 2006



                                    VELTI PLC


             - FIRST GREEK BASED TECHNOLOGY COMPANY ADMITTED TO AIM


ATHENS - Velti plc ('Velti'), a provider of software platforms, applications and
services for mobile network operators, media and retailer brands in Greece and
the Balkan region, announces the start today of dealings in its ordinary shares
on AIM under the ticker symbol 'VEL'.

The company has raised £10 million before expenses, via a placing, to fund
expansion.

Details of the placing

Placing price                                                        100 pence

Total number of new ordinary shares placed on behalf of the
Company                                                             10,000,000

Total number of ordinary shares placed on behalf of selling
shareholders                                                           350,000

Number of ordinary shares in issue following the placing            29,091,335

Percentage of enlarged issued share capital subject to the       34.4 per cent
placing

Gross proceeds of the placing to be received by the Company        £10 million

Estimated net proceeds of the placing receivable by the           £8.5 million
Company

Market capitalisation of the Company at the placing price        £29.1 million


Oriel Securities is the nominated adviser and broker to the company.

Alexandros Moukas, Chief Executive Officer of Velti, commented:

'We are delighted with the strong support Velti has received from investors in
the UK and Greece. Based on its strengths and position, we have the opportunity
to become a leading provider of content platforms, applications and services to
the mobile telecommunications and e-business markets in Greece and the Balkan
region. Following the successful placing, we now have the funds to implement our
strategy to achieve sustained, growth in revenue, profit and cash flow.'

ENDS





CONTACTS

Velti:
Oriel Securities                                                 020-7100-7600
Andrew Edwards

Bankside:                                                        020-7367-8888
Simon Bloomfield or Steve Liebmann



NOTES

Background on Velti

Headquartered in Athens and founded in 2000, with initial financing provided by
a group of individual investors from Europe and the USA, Velti operates as a
provider of:

   • software platforms and managed services to the telecommunications sector
    enabling Value Added Services (clients include Vodafone (Greece) and OTE
    Group)


   • mobile application services to media, retail brands (including
    promotions, ringtones and wallpaper) allowing clients to access the mobile
    marketing channel (clients include Hello! Magazine).


   • software platforms to other sectors such as financial services and
    government (Clients include National Bank of Greece and Omega Bank).

The Group employs 90 people, having complemented its 64 strong workforce of
engineers in Greece with a team of experienced sales professionals and support
staff, both in the Balkan region and in the USA through Velti North America
('VNA'). VNA only employs business development staff and all software
development and production is done in Greece. In addition, the Velti Centre for
Innovation, ('VCI'), is a group company established to invest in research and
development through a portfolio of small and focused investments.

The Group is profitable and experiencing good growth in both revenue and
profits. Revenue for the year ended December 2005 increased by 31% to €4.9
million (2004: €3.7 million) and pre-tax profit to €1.1 million (2004: €29,000).


Growth drivers of mobile content market

The directors believe the key drivers to growth in the market in which the Group
operates are:

   • increased demand in the mobile content market, estimated to be worth
    $2.5 billion worldwide in 2003 and growing to $25 billion in 2008:


   • increased interest in non-voice Value Added Services from MNO's
    operating in Balkan countries;


   • continuous advancement of mobile handset technology, whereby mobile
    internet becomes an increasingly standard feature. This is expected to be
    enhanced by deployment of high-speed, next generation digital networks
    ('3G');


   • telecommunication customers such as Vodafone and OTE International
    having expansion strategies for the Balkan region; and


   • increased demand from MNO's for third party ASP's. This demand is driven
    by the need for MNO's to outsource its services and operations to ASP's.
    This is known in the industry as the movement from a walled garden or
    on-portal approach to Value Added Services to an off-portal approach. It has
    been predicted by a provider of research, advisory and consulting services
    and to the global information, communication and technology sectors that by
    2007, more than 40% of the global mobile content market will be serviced by
    third party operators such as Velti.







Velti's strengths

The Directors believe the key strengths of the company are:

   •a highly skilled management team with diverse marketing experience
    working for multi-nationals such as Vodafone, McKinsey, Oracle and IBM;
   •good relationships with telecommunication companies allowing Velti to
    leverage off the expansion of Greek telecommunication companies and to drive
    Velti's own regional expansion;
   •the 'off-portal' trend plays to Velti's strengths and position in the
    market as an ASP;
   •Velti's experience as a provider of MNO platforms provides a breadth of
    expertise to customers in the mobile content market
   •the ASP role that Velti assumes minimal customer acquisition/advertising
    costs as these are assumed by the customer
   •a scalable business model that generates recurrent subscription revenue
    as well as a share of content revenues


Strategy and use of proceeds

Velti's objective is to achieve sustained growth in revenue, profit and cash
flow by becoming a leading provider of mobile content platforms, applications
and services to the Balkan mobile telecommunications and e-business markets. The
key elements of management's strategy, to be funded by the proceeds from the
placing, are:

   •expansion of the platforms and managed services through increasing
    operational know-how and augmenting its skilled workforce
   •use the Group's experience in a number of projects within the OTE Group
    and Vodafone (Greece) to expand in the Balkan region (primarily in Romania,
    Bulgaria and Turkey) by exploiting the presence that these companies have in
    the region and by creating new partnerships with local MNOs.

Board

Velti has a strong board:

   •David Mann, 61, is non-executive Chairman. He was CEO of Logica plc and
    is Non-Executive Chairman of Charteris plc and Flomerics Group plc and a
    non-executive director of Aveva plc. He is a Past President of the British
    Computer Society.


   •Nicholas Negroponte, 63, Non-Executive Director. Professor Negroponte is
    a founding investor in Velti, a founder of MIT Media Lab and on the Board of
    Directors of Motorola Inc. He is also the driving force behind the OLPC /
    $100 laptop initiative.


   •David Hobley, 59, Non-Executive Director. He has spent more than 35 years
    in investment banking with SG Warburg/SBC Warburg and Deutsche Bank. He is
    an independent director of Orange SA and a Fellow of the Institute of
    Chartered Accountants in England and Wales.


   •Jerome Goldstein, 69, Non-Executive Director. He has over 32 years
    investment banking experience and was formerly Executive Director and a
    Board Member of Citicorp Investment Bank in London (formerly Citicorp
    International Bank). He was Chairman of the Council for Reporting Directors.


   •Alexandros Moukas, 34, is Chief Executive Officer. He is a co-founder of
    Velti and was a co-founder and Chief Scientist of US strategic sourcing
    software provider, FCI. He is a graduate of MIT, the University of Edinburgh
    and the American College of Greece.


   •Chris Kaskavelis, 38, is Chief Operating Officer. He is a co-founder of
    Velti and has been responsible for enterprise software systems for Pratt &
    Whitney, Analog Devices, General Electric and Lucent Technologies. He is a
    graduate of Boston University and Brown University.


   •Menelaos Scouloudis, 32 is Sales Director. He was previously at McKinsey
    and holds degrees from Harvard Business School, MIT and NTUA in Athens.


   • Pantelis Papageorgiou, 35 is Finance Director. He was previously at
    Allianz Finance and Arthur Andersen with a MBA degree from Boston University

    Major shareholders after the placing

Shareholder                            Number of shares    Proportion of total
                                                                             %
Alexandros Moukas                             4,137,078                  14.22
Chris Kaskavelis                              4,643,181                  15.96
Menelaos Scouloudis                           1,877,638                   6.45
Other directors                               1,158,700                   3.98
F&C Asset Managers Limited                    3,780,000                  12.99
UBS Global asset management (UK) Ltd          1,000,000                   3.44
Other shareholders                           12,494,738                  42.96

                              Total          29,091,335                  100.0

All directors and certain employees are subject to 'lock-in' agreements under
which they cannot dispose of their holdings for a minimum of 12 months without
the consent of Oriel Securities.




                      This information is provided by RNS
            The company news service from the London Stock Exchange