Investment up to $6m in China

Velti PLC
30 April 2008





For Immediate Release                                   WEDNESDAY, 30 April 2008


                                   Velti plc

               Entry into China's rapidly growing mobile market;
     Continues global expansion with up to US$6 million investment in CASEE

LONDON and BEIJING - Velti plc ('Velti' or 'the Company'), a leading provider of
software platforms, applications, and services for advertising agencies, mobile
operators and media groups, announces that, as part of its plans for
international expansion, it is entering the Chinese market. Velti is investing
US$3 million in CASEE, China's largest mobile advertising exchange, in return
for 33 per cent of the company. The Company also has warrants for a further 17
per cent to take its holding to up to 50 per cent for an additional investment
of US$3 million.

CASEE was founded in 2006 by a team with extensive experience in the Chinese
market and is headquartered in Beijing (an office is shortly being established
in Shanghai). It currently employs 25 people and is projected to grow to 40
people by the end of the year. CASEE provides state-of-the-art tools and
services that create a marketplace between content publishers such as Yahoo,
Sohu, Baidu and advertisers ranging from multinational companies such as Kodak
and General Motors to local, small and medium-sized enterprises. Using
proprietary technology, it matches bids and offers with controlled targeting to
maximise the price received by over 2000 content publishers from their WAP sites
from advertisers. Its founders and board have extensive experience in the local
market, having held senior executive positions at US-listed Chinese companies
like Sohu, Baidu and Linktone. CASEE serves more than 500 million ads every
month to mobile phones in China and receives its revenues from advertisers.

Alex Moukas, Velti's Chief Executive Officer, said: 'Our investment in CASEE is
in line with our strategy of supporting the global needs of our clients and
being a leader in developing the mobile marketing channel. Partnering with CASEE
gives Velti an early foothold in China's rapidly growing mobile market, ahead of
the Beijing 2008 Olympic Games, as well as the capability to execute mobile
marketing campaigns for global brands in this key territory. While the effect of
this investment is expected to be earnings per share neutral in 2008, we are
confident that China will contribute substantially to revenues and profits in
the future beyond.'

Xin Ye, Founder and Chief Executive Officer of CASEE, said: 'The partnership
between Velti and CASEE will be extremely beneficial to both sides. We have
complementary skills, experience and technologies as well as a common focus on
the mobile channel. Together, we will be well placed to build and maintain a
leading position in the Chinese market.'

Through CASEE, Velti will have advanced mobile marketing execution and service
capabilities in China. This will complement Velti's capabilities in Europe, the
Middle East, North America and other parts of Asia and make Velti the largest
mobile marketing enabler globally.

Velti will make available to CASEE its experience and expertise in mobile
marketing and advertising as well as its relationships with multinational
agencies and mobile network operators. This will include access to Ansible,
Velti's mobile joint venture with Interpublic Group, which is likely to play a
very active role in CASEE's expansion in China. Velti will also be able to
deploy CASEE's mobile advertising exchange technology for use in campaigns to
its clients outside China.

The two companies will co-operate at product offering, development and strategic
level to enhance each other's offerings. CASEE's technology of advanced WAP site
enablement capabilities is expected to have the potential to merge with Velti's
mobile marketing platform, which enables more than 70 activities that lead to
clear monetisation and return on objectives targeted by advertising campaigns.

CASEE's world-class management team has extensive experience building and
managing global technology companies in China.

The team is led by Xin Ye, who is well known in China's Internet and IT
industries having held CTO positions at Sohu.com (NASDAQ: SOHU), China's leading
web portal, Linktone (NASDAQ: LTON), a provider of wireless value-added
services, and Censoft, Microsoft's first joint venture in China. He also spent
10 years in product development, sales and business development with a number of
companies in Silicon Valley, including Tibco and Marimba. Kaiyang Liu is CASEE's
CTO and spent 4 years in senior technology roles at Marimba and Sun/Javasoft in
the US. Eric Xu is a Board member and founding investor in CASEE and is also a
co-founder of Baidu (NASDAQ: BIDU), China's leading search portal.

Global brands are recognising the rapidly growing importance of the mobile
channel to marketing and advertising activities in China where there are
approximately 400 million mobile subscribers. According to IDC Asia/Pacific
Mobile Devices CIS, in 2007 new mobile device shipments in Asia Pacific
excluding Japan totaled 366 million, an increase of 18 per cent on 2006 and
making China and the surrounding region the world's fastest growing market for
mobile technology. IDC Asia also estimates that approximately 40 per cent of
mobile devices in China are data enabled compared to 10 per cent in the USA and
20 per cent in Europe.

According to Marbridge Consulting, total mobile advertising revenues in China
are forecast to be US$243 million in 2010.

Chris Kaskavelis, Velti's COO added: 'CASEE's business and management experience
make an excellent fit with Velti's philosophy. China is an exciting market and,
as it continues its rapid development and growth, we believe we will benefit
substantially from Velti's 'opt-in' approach to mobile marketing and
advertising. We are confident that China will contribute significantly to future
growth.'

END

CONTACTS

Velti:
Alexandros Moukas, Chief Executive Officer            [phone]
Pantelis Papageorgiou, Director of Finance
Clare Grant, Director of Marketing

Bankside:                                             [phone]
Simon Bloomfield or Steve Liebmann

RBC Capital Markets:                                  [phone]
Sarah Wharry


About Velti

Velti's market-leading mobile marketing technology platform, coupled with its
experience in the mobile advertising industry, enables clients around the world
to deliver an extensive range of highly targeted marketing campaigns. With
operations in 18 countries, and a mobile marketing joint venture with the
Interpublic group, a top global holding group of advertising agencies, Velti has
the ability to reach through its platform an estimated 1.4 billion consumers.

Velti's unique Mobile Marketing and Advertising Platform (version 4.0) manages
the full cycle of planning, execution and monitoring of multiple campaigns
across differing mobile formats and channels, offering customers more than 70
mobile marketing and advertising templates, which can be managed from one user
interface.

For more information, visit www.velti.com.


About CASEE

CASEE (Cellphone Ads Serving E-Exchange) is China's largest mobile advertising
marketplace. With an advanced technology offering, CASEE provides a powerful
mobile ad marketplace platform with real-time reporting and highly efficient
targeting capabilities. CASEE allows advertisers to reach their customers on the
mobile Internet, and publishers to increase the value of their mobile sites
through advertising. CASEE offers both advertisers and publishers the ability to
target and personalize advertising in different provinces and cities. CASEE also
allows advertisers to target by provinces, cities, phone brand, phone model, and
user behavior, using self-serve web tools with transparent and robust reporting.



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