Re Joint Venture

Velti PLC
16 July 2007



For Immediate Release                    Monday, 16 July 2007



Velti plc and The Interpublic Group of Companies, Inc


       Velti and Interpublic Group Launch Mobile Marketing Joint Venture

NEW YORK and LONDON -- July 16, 2007 -- Interpublic (NYSE: IPG), one of the
world's leading holding organisations of advertising agencies and marketing
services companies, and Velti (LSE: VEL), a leading mobile technology provider
announced today that they have formed Ansible, a dedicated mobile marketing
company. Ansible will be a stand-alone unit that will partner with agencies
throughout the holding company and be a part of Interpublic's recently created
Futures Marketing Group.

Ansible will be led by Vladimir Edelman as chief executive officer. A mobile
marketing veteran, Mr. Edelman joins the company from Soapbox Mobile, a leading
provider of full-service mobile marketing solutions, where he served as chief
executive officer. Prior to that, he served as vice president and general
manager of Mobile ESPN Worldwide. Mr. Edelman's past experience includes
executive positions at CBS, FOX, Time Warner and MSNBC.

Larry Harris, formerly executive vice president, director of integrated
marketing for Draftfcb, will join Ansible as president. Mr. Harris most recently
led the Interpublic/Facebook.com collaborative team, which helped clients and
IPG agencies develop innovative research and marketing programs that leveraged
the popular social networking platform for competitive advantage. Prior to
Draftfcb, Mr. Harris founded and ran FCBi Digital, where he led online
strategies and creative development for a broad array of clients, including AT&
T, HP, Merck, MetLife, JPMorganChase and Qwest.

Based in New York, Ansible will be a provider of mobile marketing solutions to
Interpublic agencies and clients. The company will work with brands, agencies
and content providers to develop and deploy mobile advertising and marketing
programs. Ansible will offer mobile strategy, creative development and campaign
management, leveraging best-in-class technology and expertise. The company will
operate in North America, Europe and Asia and will utilize Velti's proprietary
services and mobile marketing technology in all markets.

Michael I. Roth, chairman and chief executive officer of Interpublic said:
'Mobile is a crucial medium that increasingly bridges traditional media channels
to provide fully integrated client solutions. The pace at which marketing
dollars will flow to emerging media that are accountable and cost efficient will
continue to accelerate. The power of mobile marketing can now be seamlessly
incorporated into the multi-channel solutions that all of our companies must
provide to our clients to meet their evolving needs.'

Alexandros Moukas, chief executive officer of Velti, added: 'We are very excited
to be forging a strategic relationship with Interpublic through Ansible. Mobile
is poised to experience explosive growth over the next few years, offering
unparallel targeting and reach compared to all other media, including the
internet. Velti's technology and service capabilities coupled with Interpublic's
customers, brand reach and footprint make Ansible the first complete global
offering in mobile marketing and advertising.'

'We evaluated more than 40 mobile services providers and decided to work with
Velti because of their best-of-breed technology platform and their extensive
operator experience,' said Bant Breen, president of the Futures Marketing Group.
'As a new company within the Futures Marketing Group, Ansible will complement
our stable of emerging media resources, which include Reprise Media, and
partners such as the Interpublic Emerging Media Lab, Spot Runner and Facebook.'

'Mobile is a new way of life,' said Mr. Edelman. 'It presents a new way of
connecting with consumers; helping consumers connect with each other; and
increasing the efficiency and effectiveness of other media. We look forward to
working with agencies and clients to create innovative mobile solutions for
their brands.' Mr. Harris added that 'Mobile is a key medium for many of our
clients, and with Ansible we are positioned to offer best in class service in
this emerging channel.'

END

CONTACTS


Interpublic:                                            
Philippe Krakowsky                                      [phone]
Executive VP, Strategy and Corporate Relations

Jerry Leshne                                            [phone]
(Analysts, Investors)


Velti:
Alex Moukas, Chief Executive Officer                    [phone]
Pantelis Papageorgiou, Finance Director

Bankside:                                               [phone]
Simon Bloomfield or Steve Liebmann

Oriel Securities:                                       [phone]
Andrew Edwards


About Interpublic

Interpublic is one of the world's leading organizations of advertising agencies
and marketing services companies. Major global brands include Draftfcb,
FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe
Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM Worldwide, Octagon,
Universal McCann and Weber Shandwick. Leading US brands include Campbell-Ewald,
Carmichael Lynch, Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA.
For more information, please visit www.interpublic.com.

About Velti

Velti is a leading mobile platforms and services provider that enables mobile
advertising, marketing and mobile content. With offices in London, New York,
Boston and Athens and more than 200 employees, Velti operates in 10 countries
and its more than 100 corporate customers include major mobile network
operators, advertising agencies and media groups. Velti is a publicly traded
company listed on the London Stock Exchange. For more information please visit
www.velti.com



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