TR-1 Notification

RNS Number : 9630D

Velti PLC

30 March 2011

For filings with the FSA include the annex
For filings with issuer exclude the annex

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESⁱ

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ⁱⁱ		Velti Plc
2 Reason for the notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights			ü
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the notification obligation: ⁱⁱⁱ	FMR LLC
4. Full name of shareholder(s) (if different from 3.):^iv	FMR LLC is the parent holding company of Fidelity Management & Research Company (FMRCO), Investment manager for US mutual funds, FIL Management Trust Company (FMTC), Pyramis Global Advisors Trust Company(PGATC), a US state chartered bank which acts as a trustee or investment manager of various pension and trust accounts, Pyramis Global Advisors LLC (PGALLC) and Pyramis Trust Company (PTC).
5. Date of the transaction and date on which the threshold is crossed or reached: ^v	29 March 2011
6. Date on which issuer notified:	30 March 2011
7. Threshold(s) that is/are crossed or reached: ^{vi, vii}	5%

8. Notified details:

A: Voting rights attached to shares ^{viii, ix}

Class/type of
shares

if possible using
the ISIN CODE

Situation previous
to the triggering
transaction

Resulting situation after the triggering transaction

Number
of
Shares

Number
of
Voting
Rights

Number
of shares

Number of voting
rights

% of voting rights ^x

Indirect

Direct ^xi

Indirect ^xii

Direct

Indirect

JE00B41PDC45

2,963,733

2,522,674

4.96

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial
instrument

Expiration
date ^xiii

Exercise/
Conversion Period ^xiv

Number of voting
rights that may be
acquired if the
instrument is
exercised/ converted.

% of voting
rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments ^{xv, xvi}

Resulting situation after the triggering transaction

Type of financial
instrument

Exercise price

Expiration date ^xvii

Exercise/
Conversion period ^xviii

Number of voting rights instrument refers to

% of voting rights ^{xix, xx}

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

2,522,674

4.96%

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable: ^xxi

SHARES HELD	NOMINEE	MANAGEMENT COMPANY
2,007,442	BROWN BROTHERS HARRIMAN ANC CO	FMRCO
240,932	JP MORGAN CHASE BANK	FMRCO
269,100	MELLON BANK N.A.	FMRCO
5,200	CITIBANK NA (C)	FMR