Partnership with Greene King

RNS Number : 5513B

Brulines Group PLC

29 October 2009

 



Press Release

29 October 2009

Brulines Group plc

("Brulines" or "the Group")

Partnership with Greene King Pub Partners 

Brulines Group plc (AIM:BRU), the market leading provider of real time monitoring systems and data management services for the UK leisure sector, is pleased to announce that it has secured a partnership with Greene King Pub Partners ("Greene King") to supply the national tenanted pub operator with Brulines' leading i-draught beer quality and dispense monitoring system.

The partnership with Greene King marks Brulines' first major order for the i-draught system with the pub operator rolling out i-draught as their primary system in its estate, which numbers 1,400 pubs throughout the UK.  Initially, 100 i-draught systems will be installed by the end of 2009, before a more extensive installation programme commences in Q1 2010.  

The i-draught system offers pub licensees a vital tool to monitor the quality and yield of beer served. This provides valuable intelligence about their business helping them to improve beer quality and manage wastage and costs on all draught products. 

James Dickson, Chief Executive of Brulines said:  "It is a great endorsement of the i-draught system that an organisation of the scale and professionalism of Greene King has selected our product to be integrated across their pub estate.  The roll out will enable us to work in partnership to tailor the system and ensure the data delivers exactly the information that Greene King and their licensees need to run even more efficiently and deliver enhanced quality."

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Enquiries:

Brulines Group plc James Dickson, Chief Executive
Mark Foster, Finance Director	Tel: [phone]
[e-mail]	www.brulines.com
Cenkos Securities plc Stephen Keys [e-mail]	Tel: [phone]

Media enquiries:

Abchurch
Sarah Hollins/ Joanne Shears / Mark Dixon	Tel: [phone]
[e-mail]	www.abchurch-group.com
Greene King Pub Partners
Elaine Beckett	07974 132844

About Brulines

Brulines Group is focused on the provision of real time monitoring systems and data management services for the UK's leisure and petrol forecourt sectors. Since its admission to AIM in 2006, the Group has grown both organically and through a series of strategic acquisitions to give the Group access to key vertical markets. The Group operates two divisions which comprise five key products:

LEISURE DIVISION

Dispense Monitoring (DMS)	The Group's core product, DMS, is widely used by owners and operators within the UK licensed on-trade, especially the tenanted / leased pub sector.  Flow meters connected to draught beer dispense lines send data via an on-site communication panel to a secure central database. Liquid volumes by fount, draught wine or post mix are tracked as they are served, thereby helping customers to maximise sales, service and quality as well as managing their costs . DMS is installed in over 22,000 pubs and manages data for more than one in three UK pubs.
i-draught (formerly BQM)	A more recent and rapidly growing product offer is i-draughtTM, an extension of the Group's DMS, which scrutinises the quality of products running through beer lines in a bar; measuring volume, temperature, flow rate and liquid type (e.g. beer, cleaning fluid or water) at the point of dispense.  i-draught is the first system to provide effective measurement of true yields on draught products. Actual dispense volumes are compared with till transactions to identify shrinkage from products given away, pilferage and wastage. i-draught measures the precise temperature of every pint as it is dispensed, the time taken to dispense each drink, and automatically identifies the liquid allowing customers to know exactly when lines are cleaned. Wherever they are customers can stay in control through accessing their information on a secure web site.
Gaming  Machine Data Services	The acquisition of Coin Metrics in May 2007 was a strong strategic fit with Brulines' existing Machine Insite business which already provides gaming machine data management and consultancy services to operators within the pub, club and leisure markets. Customers benefit from state-of-the-art real-time data capture and reporting systems that deliver improved machine profitability and operational security.
Vending  Telemetry	The Group's subsidiary Vianet is a pan-European provider of telemetry solutions and data applications to the vending industry. Vianet provides services for all vending management needs; from operations, sales, field services, national accounts to senior management.

FORECOURT SERVICES DIVISION

UK Petrol Forecourt Data Services

The Group's wholly-owned subsidiary, Edensure, supplies key management information to independent, multi branded owner, and supermarket petrol forecourt operators in the UK which helps reduce loss of fuel and improve profitability. Edensure provides petrol retailers with an unrivalled level of accuracy in the monitoring and management of their wet stock, using the most sophisticated analytical techniques available worldwide.

Headquartered in Stockton-on-Tees, Brulines employs more than 240 people. 

For further information, please visit www.brulines.com

 

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