Vitec Group PLC
18 September 2000
VITEC INVESTS IN HIGH TECH MOTION CONTROL COMPANY
Vitec Group PLC ('Vitec'), the international supplier of equipment and
services to the broadcast, entertainment, photographic and retail markets,
announces it has invested $5million in Intersense Inc ('Intersense'), a
Boston, Massachusetts-based high technology start-up.
Intersense develops systems which track the motion of moving objects with
extreme accuracy by using patented motion sensors and control software,
allowing a computer system to calculate an object's exact position relative to
a target.
The technology was first applied to military simulation systems to create
sharper graphics and more stable images than competing tracking systems.
Intersense has more recently supplied systems to Disney which create exact
virtual prototypes of planned animation effects and to Lockheed Martin which
produce more realistic Air Traffic Control trainers. Intersense is currently
working with many companies to develop simulation systems for uses in markets
ranging from medical diagnostics to 3D games.
Vitec, through its US camera support subsidiary, Vinten Inc, identified that
Intersense technology could be applied to solve the problem of linking robotic
studio cameras to Virtual Reality ('VR') sets. Virtual Reality allows
programme producers to use graphics and three dimensional images to create
exciting content in any type of television production, including sports
broadcasting, news and live entertainment.
Vitec will combine the Intersense technology with Vinten's AutoCam robotic
camera control system and offer it to camera manufacturers, system integrators
and VR set suppliers, to provide a complete solution to broadcast and web-cast
production studios.
Commenting on this investment, Philip Cushing, CEO of Vitec Group said:
''Vitec has made this investment because we see the automation of
broadcast and webcast studios as an area with strong growth potential.
It allows programme makers to produce cutting-edge content at an economic
cost. Vinten's Autocam robotic cameras, allied to the Intersense
tracking system, will help make virtual reality and 3D graphics more
realistic and more attainable.''
Enquiries:
Vitec Group plc Philip Cushing 01494 679 800
Financial Dynamics Richard Mountain 020 7269 7249
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