Director Shareholding

Bovis Homes Group PLC
15 July 2004


Bovis Homes Group PLC (the 'Company')

BOVIS HOMES GROUP SHARE INCENTIVE PLAN

The Company was today informed that the following Directors purchased
Ordinary shares of 50p each in the Company under the Bovis Homes Group Share
Incentive Plan today, 15 July 2004, at a price of 518p per share:-

Name of Director               Shares Purchased          Resultant Holding

S H Brazier                           24                      20,635
M R Harris                            24                     268,566
D J Ritchie                           24                      18,182

The shares purchased will be registered under the name TD Waterhouse Nominees
Limited a/c SMKTNOMS.


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