Alliance with Yahoo! in UK

Vodafone Group Plc
14 November 2006


14 November 2006


          VODAFONE AND YAHOO! TO LAUNCH ADVERTISING ON MOBILE DEVICES
 Industry leaders to pioneer display mobile advertising for customers in the UK
                                        

Vodafone and Yahoo! have formed a strategic alliance to pool their expertise to
create an innovative mobile advertising business that will enhance the customer
experience on mobile phones while providing both companies with a new revenue
stream.

Yahoo! will become Vodafone's exclusive display advertising partner in the UK.
Yahoo! will use the latest technology to provide a variety of mobile advertising
formats across Vodafone's rich and varied content services. Yahoo!'s sales force
and technology team will work with Vodafone to derive benefit from mobile's
unique advertising opportunities while delivering the best possible experience
for both consumers and advertisers. Vodafone and Yahoo! intend to roll out the
initiative in the UK in the first half of 2007.

Under the plans, customers who agree to accept carefully targeted display
advertisements can expect to enjoy savings on certain Vodafone services. This
proposition could extend to key Vodafone mobile assets including the Vodafone
live! portal, games, television and picture messaging services.

Nick Read, chief executive of Vodafone UK said: 'Since we announced our
intention to develop revenue from mobile advertising as part of our mobile plus
strategy unveiled in May, we have carried out extensive customer trials. We will
now use the experience to determine with Yahoo! how best to ensure customers,
who choose to receive targeted messages, get better value as well as a richer
mobile experience. This will also ensure that advertisers are given a compelling
proposition.'

Marco Boerries, senior vice president of Yahoo! said: 'This partnership
demonstrates Yahoo!'s continued focus on extending our leadership in display
advertising across multiple platforms. We are excited to work with a global
leader such as Vodafone to help us define the emerging world of mobile
advertising and create superior experiences that deliver the most value to
advertisers and mobile users alike.'

                                    -ends-

For further information:

Vodafone Group

Media Relations
Telephone: [phone]

Investor Relations
Telephone: [phone]



Yahoo! Inc.

Claire O'Sullivan, Porter Novelli
Telephone: [phone]



About Vodafone

Vodafone is the world's leading international mobile telecommunications group
with equity interests in 27 countries across 5 continents with 186.8 million
proportionate customers worldwide as at 30 June 2006 as well as 33 partner
networks. For further information, please visit www.vodafone.com

(c) Vodafone Group 2006. VODAFONE, the Vodafone logos and Vodafone live! are
trade marks of the Vodafone Group. Other product and company names mentioned
herein may be the trade marks of their respective owners.



About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked
Internet destinations worldwide. Yahoo! seeks to provide online products and
services essential to users' lives, and offers a full range of tools and
marketing solutions for businesses to connect with Internet users around the
world. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of
Yahoo! Inc. All other names are trademarks and/or registered trademarks of their
respective owners.



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