29 July 2009
APPOINTMENT OF GROUP CHIEF MARKETING OFFICER
Vodafone announces today that Wendy Becker has been appointed as Group Chief Marketing Officer with effect from 1 September 2009. Frank Rovekamp, currently Group Chief Marketing Officer, has decided to leave Vodafone in order to return to his home country, the Netherlands, at the end of the year.
Wendy Becker was previously Managing Director of Talk Talk, a subsidiary of The Carphone Warehouse. Prior to this role she was a Partner at McKinsey & Company with responsibility for the UK consumer practice, which specialises in strategic marketing and commercial solutions for consumer goods and retail companies. Before McKinsey, Wendy worked in various marketing and brand roles at Procter & Gamble. She will join Vodafone's Executive Committee and will report to Michel Combes, CEO of Vodafone's European region.
Vittorio Colao, Chief Executive of Vodafone, said
'I would like to pay tribute to Frank Rovekamp and thank him for his significant contribution to Vodafone as Chief Marketing Officer for the Group, as well as for our operating companies in the Netherlands and Germany. He has played a key role in the delivery of Vodafone's commercial and innovation strategy. I am also delighted to welcome Wendy Becker to the executive team, and we look forward to working with her.'
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Vodafone Group
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