Customer Growth

Vodafone Group PLC
5 April 2001


 VODAFONE ADDS OVER 30 MILLION CUSTOMERS FOR THE YEAR ENDED 31
                          MARCH 2001

Vodafone Group Plc ('Vodafone') today announces further growth
in its worldwide registered proportionate customer base during
the  quarter ended March 2001. Overall, more than 4.4  million
proportionate  registered customers  were  gained  during  the
quarter bringing the total gained for the year to 30.1 million
customers,  of  which 5.0 million customers  have  been  added
through   stake   increases.   Vodafone's   worldwide    total
proportionate base is now 83.4 million registered customers.

In the Europe Region, over 2.8 million proportionate customers
were added during the period. This figure includes 1.6 million
and  0.5  million proportionate net additions in  the  quarter
from  D2 Vodafone and Omnitel Vodafone, respectively. Europe's
total proportionate customer base at the end of March is  more
than  49.6  million which includes an additional  contribution
following the Group's purchase of a 25% stake in Swisscom.

Strong  growth  was also recorded in the UK, Middle  East  and
Africa  Region  where  more  than  0.8  million  proportionate
customers   were   added  in  the  period,  resulting   in   a
proportionate customer base of more than 14.6 million. The  UK
recorded  a total of over 0.6 million new customers, including
0.2 million new contract customers, bringing the total UK base
to 12.3 million customers.

The total proportionate customer base in the Americas and Asia
Region  increased to over 16.3 million, having added over  0.5
million proportionate new customers. These figures include  an
adjustment  relating  to the 7.5% stake acquired  to  date  in
Japan  Telecom. Progress continues to be made  in  the  United
States,  with  over  0.2 million proportionate  new  customers
bringing   the  total  proportionate  base  to  12.0   million
customers.

Growth  in  the  Pacific Region continued during  the  quarter
resulting in total proportionate net additions of 0.3  million
increasing   the  proportionate  base  to  over  2.8   million
customers.

Vodafone will report on its subsidiaries' active customers, as
well  as  providing greater detail on various key  performance
indicators,  such as average revenue per user and progress  on
data,  on  a  quarterly  basis following  publication  of  the
registered customer numbers.

Commenting  Chris  Gent,  Chief Executive  of  Vodafone  said;
'Vodafone  has delivered in excess of 50% customer growth  for
the fourth consecutive year, having added more than 30 million
proportionate  registered customers in  the  past  year.   The
latest  quarter reflects the slowdown in customer growth  post
the  buoyant Christmas quarter and the initial effects of  the
adoption  of our new commercial policies.  In the year  ahead,
given  the  levels  of penetration, we expect  a  slowdown  in
customer  growth,  as  the  Group's  focus  moves  to   margin
improvement,  customer retention and cash-flow growth,  rather
than customer growth and overall market share.'



                      VODAFONE GROUP PLC
                               
  JANUARY TO MARCH 2001 QUARTERLY PROPORTIONATE NET CUSTOMER
                           ADDITIONS
                               
OPERATOR                       PROPORTIONATE       PROPORTIONATE
                               NET ADDITIONS       CUSTOMER BASE
                             Jan to Mar 2001       31 March 2001
                                 (thousands)         (thousands)
EUROPE                                                          
D2 Vodafone                            1,561              20,807
Omnitel Vodafone                         473              11,937
Others                                   770              16,857
TOTAL                                  2,804              49,601
                                                                
UK, MIDDLE EAST & AFRICA                                        
UK                                       616              12,279
Others                                   233               2,349
TOTAL                                    849              14,628
                                                                
AMERICAS & ASIA                                                 
Verizon Wireless                         221              11,954
Others                                   289               4,361
TOTAL                                    510              16,315
                                                                
PACIFIC                                                         
Vodafone Pacific                         277               2,837
                                                                
TOTAL VODAFONE GROUP PLC               4,440              83,381



FOR FURTHER INFORMATION:

Tim Brown, Group Corporate Affairs Director
Melissa Stimpson, Head of Group Investor Relations
Jon Earl, Investor Relations Manager
Darren Jones, Investor Relations Manager
Vodafone Group Plc
Tel:  [phone]

Lulu Bridges / Sarah Landgrebe
Tavistock Communications
Tel:  [phone]