Customer Level

Vodafone Group PLC
7 September 2000


          VODAFONE FIRST TO 10 MILLION CUSTOMERS IN THE UK

Vodafone  UK  today announces that it has connected its 10  millionth
customer  just  15 years, 8 months and 1 week since it  launched  the
UK's  first  mobile phone network on 1 January 1985,  confirming  its
position  as the UK's most popular mobile phone network.  Nearly  one
in  five of the nation's population now owns a mobile phone connected
to the Vodafone network.

'Today  marks another major milestone in the history of Vodafone  and
another  significant  first for us,' commented Peter  Bamford,  Chief
Executive  of  Vodafone UK. 'It took Vodafone nearly  nine  years  to
reach  its first million customers and another five years to reach  5
million customers, but in the last 20 months, Vodafone's five million
customers have doubled to 10 million.'

  'We are very proud to have reached this figure,' he continued, 'And
would like to thank all our customers for helping Vodafone to achieve
such a momentous landmark.'

Since  the  launch of its network in 1985, Vodafone has connected  an
average  of 1,748 customers per day, with the last million  customers
being  connected  in  just under 4 months - the equivalent  of  8,300
customers a day, or one customer every 10 seconds!  During this  time
two  other significant milestones have been reached with a  record  6
million  text  messages  being sent in one day  across  the  Vodafone
network  in August and approximately 50 million Vodafone voice  calls
being made daily as from 1 September 2000.

Over  60%  of its 10 million UK customers are connected to Vodafone's
prepay  service,  Pay as you Talk.  The phenomenal growth  in  mobile
phone  usage  can  be  largely attributed  to  prepay  phones,  first
introduced in the UK by Vodafone in 1997.  With the advent of prepay,
mass  market distribution of mobile phones became a reality with high
street  multiple  retailers, supermarkets, post offices,  newsagents,
convenience  stores and even petrol stations throughout  the  country
stocking them.  Vodafone now has approximately 12,000 retail  outlets
nation-wide, including almost 300 of its own Vodafone retail  stores,
selling its Pay as you Talk prepay service, as well as 60,000 outlets
stocking  its  prepay  'Top-Up' cards - all of  which  have  assisted
Vodafone  in  achieving its 10 millionth customer.   Throughout  this
period  of  dramatic  growth  in  consumer  customers,  Vodafone  has
continued to maintain its traditional leadership in the provision  of
mobile phone services to the corporate market.

In  addition  to the impact of the prepay revolution on the  sale  of
mobile  phones,  consistent reductions in  the  cost  of  owning  and
running a mobile have also further stimulated growth, contributing to
Vodafone's  10  million customers.  Vodafone's  latest  reduction  in
price plans for account customers introduced on 1 September this year
was  the  fifth cut in costs over the last 3 years and amounts  to  a
typical reduction of over 50% in Vodafone call costs and line  rental
over that period.

Beginning its existence as a subsidiary of Racal Telecom in 1982 in a
single  building in Newbury, Berkshire and employing just  5  people,
Vodafone  Group  has  grown  in to the  UK  FTSE's  largest  company,
employing  over  10,500  people in the UK  alone.  Also  the  world's
leading  mobile telecommunications company, Europe's largest  company
and  one of the top 10 companies in the world, the Vodafone Group now
has interests in operations in 25 countries on 5 continents employing
almost  105,000  staff  world-wide, with a market  capitalisation  of
approximately £180 billion.


For further information contact:

Terry Barwick, Director of Corporate Affairs
Tim Brown, Investor Relations Director
Melissa Stimpson, Senior Investor Relations Manager
Mike Caldwell, Corporate Communications Director
At Vodafone Group Plc
Telephone: [phone]

Lulu Bridges
Tavistock Communications
Telephone:  + 44 (0) 20 7600 2288